The Power of Creative Viral Marketing
On Thursday January 15th 2009, T-Mobile Wireless Communications coordinated a gorilla commercial video inside London’s Liverpool street train station. After months of planning and incredible logistics, the crew successfully managed both viral and broadcasting target audience. Great collective and creative work!
The Teaser
The Day
(Shot on January 15th at 11.00 am. Broadcasted on Friday 16th 2009, 9.10 pm on Channel 4)
The Rehearsal
The Reaction
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The Choreography
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