Red Market Gets Its Late Night Brand

Indigo Design has created a distinctive, energy-infused site for the Meatpacking’s Red Market salon.  The overall atmosphere and experience of the salon is presented throughout the site and the information is clearly and concisely navigable.  The website conveys the logic and objectives of the salon in a most creative way.

Overview

Created by David Cotteblanche and Reynald Ricard, Red Market offers an exclusive salon experience unlike any other. The constantly changing environment features art exhibits, music by a line-up of local DJs, one-of-a-kind denim robes by designer Denis Henaud, and Wi-Fi internet access.

David and Reynald have been friends since 1992 the two found themselves in NYC, working for Frederic FEKKAI. While working for Frederique Fekkai, David and Reynald took on clients in the evening, after work, at David’s studio apartment. Right away, they saw a real market for late night clientele. In September of 2004, they grabbed the opportunity to rent a small studio loft in on Little West 12th, in the heart of the growing Meat Packing District it generated a lot of attention for the duo, and a few months later Red Market Salon opened in its current location on 32 Gansevoort Street on June 21, 2005.

Logo & Print Design

With the title “Red Market” in mind, due to the salon’s location in the now bustling nightlife scene of what was once the area of the city known for meatpacking.  We embraced these concepts of the color red of the old district, the Meatpacking district’s current nightlife fame, and the late, late hour. We used these key concepts throughout not only the website but the print design as well.  The advertising events, schedules and stylist-client notes we were sure to reflect the strong concepts existing in the website, that are the foundation to the salon’s singularity.

The salon also required flexibility within the products section to allow for the ability to constantly update products based on availability and product client relationships.

Web Design

The primary goal of the site design was to communicate the unique day and night aspect of the salon, conveying its upbeat contemporary atmosphere and illustrating the professional, creative hairstyle concepts that are developed there on a regular basis. What transpired were two modes for the site with different background rhythms and themes; the day version,  bright with calm lounge beats and the night version,  dark with a more upbeat trance reflecting the vibe of Meatpacking nightlife.

Development

After recognizing and completing the design objectives, Indigo Design then determined which technologies could achieve the objectives most effectively.  Due to the need for music and movement over a clear navigation outlined in the design phase, Flash was used as the primary technology. Identifying the diverse clientele and variant technology skills and patience levels, the need for quick site loading and easy content management was identified as crucial to the success of the site.  Indigo provided a site that delivers information to clients quickly, clearly and easily.

Result

Evaluating from the mass press and media attention as well as the indisputable clientele growth the salon has received, the overall success of Red Market is clear.  Indigo Design continues to work with Red Market updating the website and providing them with further logo and print designs.

Visit redmarketnyc.com