New Cosmetics Line Gets Ready for Close Up

Overview

Indigo Design was approached by celebrity makeup artist AJ Crimson and his business partner Keisha Nash-Whitaker (wife of actor/director/producer Forest Whitaker) to design and develop a Web site for their new line of luxury lip glosses. The line, Kissable Couture, is available in high-end stores such as Henri Bendel in New York and Fred Segal in LA and used by celebrities such as Menu Suvari and Kelly Preston.

Conceptual Design

The primary goal of the site design was to promote the luxury brand online, convey the “First Kiss” philosophy of the brand and to implement an e-commerce platform to sell the products. This process started with brainstorming sessions with the client to fully understand their design and functionality requirements and study their existing product and package design. The result was design templates that allowed for a hybrid site that could support elements of Flash (for movement and music) as well as XHTML/CSS (for ease of front end & back end use of the e-commerce and CMS platforms). In completing the conceptual design process, the overall architecture/structure was defined through a site map and wireframes.

Development

After the conceptual design phase, Indigo Design entered into the development phase of the project. The site templates were developed to work on their own as free-standing pages and to also be implemented into the e-commerce and CMS platforms that were ultimately chosen. The result provided a seamless front-end user experience between the normal site pages and the product pages, as well as a robust, yet user-friendly back end to manage the e-commerce and content elements.

Result

The Kissable Couture collection and Web site launched with rave reviews and has been featured glowingly in publications ranging from Vogue to Harper’s Bazaar to Essence Magazine. Site traffic and sales have been escalading rapidly, and new features like streaming video are being added regularly to enhance the user experience. We look forward to the continued success of the Kissable Couture team as they make their mark in the cosmetics industry.

Visit KissableCouture.com