If you have an interest in winning free pasta for lunch for a year or a free trip to Rome for two, Hello Pasta’s marketing campaign will have you hooked.
This up and coming pasta chain will have fast food nervously checking its rear view mirror with its smart marketing strategy and healthy answer to the American 30 minute lunch break.
Indigo has worked with Hello Pasta developing the Overall Design, CMS, and E-mail Marketing campaign crucial to the Hello Pasta business strategy and target audience.
“Hello Pasta offers “a choice of imported, organic Italian pasta (with whole wheat and gluten-free options) served with high quality, low sodium sauces made with all-natural, locally sourced and organic ingredients for under $10.
A serving of pasta will come in small and large sizes and will be made-to-order within minutes. Hello Pasta’s 11 delicious sauces, each created in the Hello Pasta test kitchen, include Italo-American classics such as Pomodoro, Pesto, Carbonara and Bolognese and Hello Pasta ‘signatures’ such as Sausage and Peas, Salmon Tarragon and Tuscan Chicken Vodka.”
Through the CMS (Content Management System) the Hello Pasta Team can consistently update their latest sweepstakes, keep the public posted on their launch schedule and update any posts from the news or changes in menu. And Indigo’s E-mail marketing Campaign facilitates the Hello Pasta public e-mail blasts and sweepstakes announcements, while promoting the chain crucial to jump-starting the startup chain
Sign up today to Play and Win a trip to Rome for two at: hellopasta.com
Indigo has been glad to have the opportunity to work with Lifeworks Restaurant Group, providing them with a new web identity supporting their core company goals of “Inspiring life at work through health, wellness, transparent partnership, insight, innovation, culinary commitment, and sustainability. Hiring the best people to craft your business’s culinary experience.” We crafted the Lifeworks site with our motto of simple, powerful design in mind. The Lifeworks site uses some flash development, and key concepts of fresh, bold statement pages outlining the company’s clean, uncomplicated approach. Take a look at the site here. Read More
Conceptual Design, Creative direction
With its central Manhattan location on 51st street between 2nd and 3rd avenue The Pod Hotel is convenient in location, accommodations and prices. It compromises in neither style nor amenities with its rooftop access, mod lobby, and fun, young atmosphere. The hotel offers rooms for any type of traveler; from the townhouse pod to the bunk pod this hotel accommodates all. While being high tech, and high fashion, this hotel is not high in price. The Pod Hotel presents a total convenience package for any New York City explorer.
Conceptual Design, Creative Direction, XHTML, CSS, CMS
On a riverside opening to colossal views of the Manhattan skyline and the George Washington bridge, this charming french bistro offers a variety of serene settings. From an enclosed terrace, to an outdoor garden, and intimate fireplace lit interiors Le Jardin’s fine french continental cuisine is embraced by an ambiance for every occasion.
Indigo design worked with Le Jardin’s existing color scheme and branding to create an updated website with an easy navigation and a Content Management System to organize the site and allow clients to find specific information about Le Jardin including bar, lunch, sunset or dinner menus and private dining events. The information is easily updated on the management’s side using Word Press.
Conceptual Design, XHTML, CSS, Flash, CMS
Food, new places and a dedicated chef with serious talent; the things we all love. Australian born chef Shawn Hergatt contacted us to design the website for his new restaurant in the Setai Residence lower Manhattan. We had met a few months ago to discuss the initial concepts for his future restaurant venture. Hergatt is not only a impressive chef, but a well aware entrepreneur. Hergatt had a concise vision for the restaurant’s branding structure, but needed Indigo to communicate his vision on the world wide web.
“Cowboy in Mountains.” Patagonia Cowboy series. 2008. © Muftafa Abdulaziz
Of Note magazine provides a platform where art is not bounded or filtered by subject matter, medium or popularity but rather founded on empowerment activism, and social dialogue. The artists and artistic works featured in Of Note demonstrate a commitment to global citizenship and social change. The mission, of this online publication is to increase participation and improve access to artists and artwork that celebrates people of color.
Indigo was more than happy to work with Of Note and organize their vast, extensive material allowing the variation of artwork and media to be experienced in an accessible and visually appealing way. We worked with Of Note to develop an online newsletter that would create a clear visual impact and also allow email delivery to be compatible with most emails clients as well as webmail.
Throughout the newsletter readers are provided with the most current as well as previously featured news in art, photography, theater, and dance. Of Note views these art-forms as seamlessly connected. Indigo respected this viewpoint throughout the newsletter design navigating viewers directly from one art-form to the next, from artist to artist.
The Of Note newsletter allows readers to be first introduced to the artwork within the broader context of the featured collection, then receive an a more in depth look at the artists other work and background. Furthermore, the newsletter familiarizes viewers with the respective venues displaying the artwork channeling visitors to explore the extended collection.
Conceptual Design, Creative Direction, XHTML, CSS, Flash, CMS
We love working with PR firms, and Nancy J. Friedman Public Relations is no exception. Known to their clients and loved ones as NJFPR (okay, maybe just their clients), this award-winning, full-service agency specializes in the travel, hospitality, and lifestyle industries. They’ve done some great work and their client list reads as a who’s who in the aforementioned industries.
When NJFPR asked us to create a “leave behind” marketing print piece, we jumped at the chance. After exploring a few concepts that spoke to their brand and core industries, we thought it would be interesting and fun to incorporate those door hangers that you see every time you stay in a hotel (eg. Do Not Disturb, Please Clean Room). The idea is for clients and potential clients to use them in their offices, thus becoming a constant reminder of NJFPR and their services.
User Interface, Flash, Strategic Consulting
Since 2005, the Volvic+UNICEF partnership has been dedicated to providing clean drinking water to thousands of children in Ethiopia, Niger and Mali. The latest “Drink 1, Give 10″ campaign will provide critical support to one of Ethiopia’s most water-scarce regions.
When Indigo recieved this project it became clear that the main focus should be educating people in a instantaneous and memorable way about the water situation in Ethiopia. This meant using clean, clear images, overlapped with Flash to lead visitors through the site with a navigation support system developed around the patterns of questions visitors have on the workings organization. The fact page was used to present the urgent issues in Ethiopia in a very direct method using images and reiterating the underlined statement of the organization in Flash animation.
Conceptual Design, Creative Direction, XHTML, CSS, Flash, CMS
The story begins at Jacques Dessange, one of Paris’s most acclaimed
salons where stylist, David Cotteblanche and colorist, Reynald Ricard
met. Their talent and charm quickly catapulted them from stylists to
trainers who traveled the world imparting their styles and techniques.
Still, something was missing…. While working at Frederic Fekkai in NYC,
David and Reynald turned part of David’s apartment into a make-shift salon
where they tended to the tresses of friends who could not make it to the
salon during normal business hours. Soon the duo could not keep up with
the demands for late-night appointments.
RED MARKET was born to fill the void. After all, the city that never sleeps deserves
a salon that doesn’t either.
Conceptual Design, XHTML, CSS, Flash, CMS
“Hope North is a much-needed sanctuary for young people whose lives have been stolen by a brutal civil war. I hope you can join me in creating opportunities for these terrific kids.
-Forest Whitaker
Hello! Hope North is a non-profit based in Uganda that we found out about through one of our clients, Keisha Whitaker (Kissable Couture). They’re doing some amazing work and we were thrilled to work on enhancements to their site. You can check out a few links below, but also consider donating on their site. It’s a great cause.
