If you have an interest in winning free pasta for lunch for a year or a free trip to Rome for two, Hello Pasta’s marketing campaign will have you hooked.
This up and coming pasta chain will have fast food nervously checking its rear view mirror with its smart marketing strategy and healthy answer to the American 30 minute lunch break.
Indigo has worked with Hello Pasta developing the Overall Design, CMS, and E-mail Marketing campaign crucial to the Hello Pasta business strategy and target audience.
“Hello Pasta offers “a choice of imported, organic Italian pasta (with whole wheat and gluten-free options) served with high quality, low sodium sauces made with all-natural, locally sourced and organic ingredients for under $10.
A serving of pasta will come in small and large sizes and will be made-to-order within minutes. Hello Pasta’s 11 delicious sauces, each created in the Hello Pasta test kitchen, include Italo-American classics such as Pomodoro, Pesto, Carbonara and Bolognese and Hello Pasta ‘signatures’ such as Sausage and Peas, Salmon Tarragon and Tuscan Chicken Vodka.”
Through the CMS (Content Management System) the Hello Pasta Team can consistently update their latest sweepstakes, keep the public posted on their launch schedule and update any posts from the news or changes in menu. And Indigo’s E-mail marketing Campaign facilitates the Hello Pasta public e-mail blasts and sweepstakes announcements, while promoting the chain crucial to jump-starting the startup chain
Sign up today to Play and Win a trip to Rome for two at: hellopasta.com
Indigo’s new home is now located on the edge of the hip and booming area of Manhattan known as TriBeCa an acronym for the Trangle Below Canal Street; just below SoHo (New York City’s once famous artist neighborhood turned high-end retail hotspot) and next to Chinatown.
TriBeCa originated as the center of the fresh fruit and produce market, the shipping capital of the United States, and the site of the first “skyscraper” in America, the Woolworth Building.
Originally the center of the fresh fruit and produce market as well as the shipping capital of the United States, TriBeCa is now home to such New York City gems such as the TriBeCa Film Festival, and many well-known restaurants, film and television sites.
Our new office is located at 75 Varick Street, also know as One Hudson.We are within Splashlight photography studios; a shooting location for influential fashion and advertising clients. We are delighted to be relocated in such a unique and design conscious area as we continue to create, organize and make your Indigo projects a reality.
After recommending lots of different third party email platform to our clients, we finally decided to have our own. Since Indigo Design’s two important keywords are “Simple and Powerful Design” We had to live up to our motto.
We’re very happy to introduce you to Indigo Campaign a very simple to use and very powerful email marketing platform.
Simple, Powerful Email Marketing
Today, more than ever, it is vital for companies to communicate with their customers. The fastest, most effective way to do this is through simple, yet powerful email marketing campaigns. Indigo Campaign gives you the tools to do this yourself, thus helping to ensure that your messages look the way you want them to and get delivered to your subscribers. Our service also help you analyze the results, allowing you to figure out what messages work and how your customers respond.
So what are you waiting for? Your customers want to hear from you…today!
1: CREATE
Design great looking emails using your own tools, choose one of our amazing templates or have us do the design for you.
2: SEND
Sign ups, unsubscribes and bounces are handled automatically. Easily create targeted segments of subscribers.
3: ANALYZE
Figure out what works by analyzing your customers responses to your campaigns in real time.
Visit Indigo Campaign for more information and sign up today!
Conceptual Design, Creative direction
With its central Manhattan location on 51st street between 2nd and 3rd avenue The Pod Hotel is convenient in location, accommodations and prices. It compromises in neither style nor amenities with its rooftop access, mod lobby, and fun, young atmosphere. The hotel offers rooms for any type of traveler; from the townhouse pod to the bunk pod this hotel accommodates all. While being high tech, and high fashion, this hotel is not high in price. The Pod Hotel presents a total convenience package for any New York City explorer.
Conceptual Design, Creative Direction, XHTML, CSS, CMS
On a riverside opening to colossal views of the Manhattan skyline and the George Washington bridge, this charming french bistro offers a variety of serene settings. From an enclosed terrace, to an outdoor garden, and intimate fireplace lit interiors Le Jardin’s fine french continental cuisine is embraced by an ambiance for every occasion.
Indigo design worked with Le Jardin’s existing color scheme and branding to create an updated website with an easy navigation and a Content Management System to organize the site and allow clients to find specific information about Le Jardin including bar, lunch, sunset or dinner menus and private dining events. The information is easily updated on the management’s side using Word Press.
“Cowboy in Mountains.” Patagonia Cowboy series. 2008. © Muftafa Abdulaziz
Of Note magazine provides a platform where art is not bounded or filtered by subject matter, medium or popularity but rather founded on empowerment activism, and social dialogue. The artists and artistic works featured in Of Note demonstrate a commitment to global citizenship and social change. The mission, of this online publication is to increase participation and improve access to artists and artwork that celebrates people of color.
Indigo was more than happy to work with Of Note and organize their vast, extensive material allowing the variation of artwork and media to be experienced in an accessible and visually appealing way. We worked with Of Note to develop an online newsletter that would create a clear visual impact and also allow email delivery to be compatible with most emails clients as well as webmail.
Throughout the newsletter readers are provided with the most current as well as previously featured news in art, photography, theater, and dance. Of Note views these art-forms as seamlessly connected. Indigo respected this viewpoint throughout the newsletter design navigating viewers directly from one art-form to the next, from artist to artist.
The Of Note newsletter allows readers to be first introduced to the artwork within the broader context of the featured collection, then receive an a more in depth look at the artists other work and background. Furthermore, the newsletter familiarizes viewers with the respective venues displaying the artwork channeling visitors to explore the extended collection.
Conceptual Design, Creative Direction, XHTML, CSS, Flash, CMS
We love working with PR firms, and Nancy J. Friedman Public Relations is no exception. Known to their clients and loved ones as NJFPR (okay, maybe just their clients), this award-winning, full-service agency specializes in the travel, hospitality, and lifestyle industries. They’ve done some great work and their client list reads as a who’s who in the aforementioned industries.
When NJFPR asked us to create a “leave behind” marketing print piece, we jumped at the chance. After exploring a few concepts that spoke to their brand and core industries, we thought it would be interesting and fun to incorporate those door hangers that you see every time you stay in a hotel (eg. Do Not Disturb, Please Clean Room). The idea is for clients and potential clients to use them in their offices, thus becoming a constant reminder of NJFPR and their services.
User Interface, Flash, Strategic Consulting
Since 2005, the Volvic+UNICEF partnership has been dedicated to providing clean drinking water to thousands of children in Ethiopia, Niger and Mali. The latest “Drink 1, Give 10″ campaign will provide critical support to one of Ethiopia’s most water-scarce regions.
When Indigo recieved this project it became clear that the main focus should be educating people in a instantaneous and memorable way about the water situation in Ethiopia. This meant using clean, clear images, overlapped with Flash to lead visitors through the site with a navigation support system developed around the patterns of questions visitors have on the workings organization. The fact page was used to present the urgent issues in Ethiopia in a very direct method using images and reiterating the underlined statement of the organization in Flash animation.
Conceptual Design, Flash, CMS
Florent and Amelia enjoy integrating extremes: urban and rustic, simple and sophisticated, modern and traditional. Guests find the atmosphere of the restaurant to have a classically matured, authentic aesthetic while remaining contemporary and fresh. Marche Moderne’s menu is in tandem with the outlined theme and aesthetics of the restaurant offering classic bistro dishes, notably, artisan-made cheese and charcuterie plates, along with moules frites, cold foie gras torchon and oysters du jour. These traditional plates are creatively infused with modern techniques, recipes and contemporary presentation.
In creating a website for Marche Modern, Indigo realized the unique balance between contemporary, clean and traditional, cultivated elements the restaurant has achieved. The goals for the site included, displaying as much of the visually stimulating dishes Marche Modern offers while providing clients with an accessible destination to look up information and attain a glimpse of the restaurant’s unique atmosphere. Flash was incorporated throughout the site to expose the characteristic layers of the establishment, from the personnel to the customers, the food and the interior. Meanwhile the site’s Content Management System enables March Modern to update events and menu options.
Visit the site
Conceptual Design, XHTML, CSS, Flash, CMS
“Hope North is a much-needed sanctuary for young people whose lives have been stolen by a brutal civil war. I hope you can join me in creating opportunities for these terrific kids.
-Forest Whitaker
Hello! Hope North is a non-profit based in Uganda that we found out about through one of our clients, Keisha Whitaker (Kissable Couture). They’re doing some amazing work and we were thrilled to work on enhancements to their site. You can check out a few links below, but also consider donating on their site. It’s a great cause.
