The Test Shoot

Indigo’s friend and client Jean Baptiste Degez was recently presented with the challenge of photographing chocolate for a well-known, European Chocolate Company. The challenge was to shoot the chocolate as chocolate.

Due to the extreme difficulty of photographing chocolate on photo shoots, the ever-loved treat is often substituted with a substance significantly easier to work with and able to fare much better under the heat of extreme lighting.

© Jean Baptiste Degez Photography

© Jean Baptiste Degez Photography

Nevertheless, Baptiste was astoundingly successful in shooting the melty challenge in its true form. In fact, the images came out so well Baptiste has been hired to photograph for the chocolate company’s advertising campaign.

But the chocolate will stay on the shelf, in accordance with company standard, Baptiste will be using the chocolate’s well-behaved imposter while photographing rather than the real thing, which should be a piece of cake

© Jean Baptiste Degez Photography

© Jean Baptiste Degez Photography

visit: www.jbdegez.com

Indigo became the one stop shop for Renewable Beauty skincare. The ultimate goal was to create a branding which visually bonded the company’s deep roots in science and technology with sustainability, simplicity and beauty.

Starting off, Indigo created a logo based on the clear simple geometric forms of the double helix and the leaf form from the berry plant that is a staple ingredient of the product. The fusion resulted in a clean, clear branding mark signifying elegance and simplicity in nature and technology.

Indigo provided and managed the photography, to support the company’s clean crisp and organic essence. High quality digital images were selected and collected in continuing with the remaining visual directives.

Moving forward, Indigo created and managed the packaging for the brand, embracing natural, clean, simple materials and 100% recycled paper for all labels and boxes, and leaflets.

Following the product packaging, Indigo then created an online presence for Renewable Beauty in designing and developing a site fully managed by a CMS allowing easy updates, and edits to product.

Additionally, in order to enable Renewable Beauty to easily create, send, manage and gather feedback on email blasts and product promotions; Indigo designed and setup a newsletter template encompassing the new branding, hosted on Indigo Campaign.

All in all, renewable beauty is now fully realized, launched and entirely equip to manage, inform and embed their methodology of technology meeting nature and sustainable packaging and cosmetics amongst the market.

The Golden Pheasant Inn is a family-owned an operated, Bucks County asset featuring a historical, fieldstone landmark along the Deleware River with a acclaimed restaurant dedicated to featuring family owned, organic purveyors. “Our emphasis is on fresh, locally sourced ingredients, with a menu that changes seasonally.”

The Golden Pheasant Inn approached Indigo with the problem of a site 15 years outdated and a need for an updated logo that would speak to the elegance and simplicity of the Restaurant/Inn and its’ philosophy.

New Golden Pheasant Splash Page

visit the site

Indigo worked with Golden Pheasant Inn to develop a site design reflecting the attributes and atmosphere of the Inn and its’ charming location. Indigo also equipped the Golden Pheasant Inn with with a CMS that fully accommodates and organizes news events, menu changes, and promotions for the Restaurant/Inn. Golden Pheasant Inn affiliates can take full advantage the ease in updating all site content completely independently.  Indigo has created a temporary splash page on the Golden Pheasant Inn’s website location to offer information and manage bookings and reservations until the full site launch January 2012. http://www.goldenpheasant.com/

Indigo outfitted the Golden Pheasant Inn with a contemporary, simplified logo, emulating the distinguished intimacy and poise of the Inn. The color palette and silhouette are dignified while still very much approachable and inviting.

New Golden Pheasant Logo

New Golden Pheasant Logo variation

Indigo designed and arranged additional layout sets of the Golden Pheasant Inn’s new logo for all affiliated items and apparel.

New Golden Pheasant Logo (Apparels)

Inspired by markets of the Mediterranean region and their gastronomic specialties Marché du Sud is a gourmet French market, restaurant, bakery, and wine bar all under one roof.

Marche du Sud, reached out to Indigo Design about increasing social activity within the structure of the site as well as enveloping the restaurant-marketplace fusion within one easy to manage content management system.

Indigo created a simple to navigate site and CMS fully manageable by Marche du Sud, with an integrated blog that can be seamlessly linked to facebook and twitter.

What distinguishes KARIOKA* from other swimwear lines are the one-of-a-kind graphics and illustrations, the bright and vibrant colours and its special retro feel.

The young Amsterdam based swimwear label reached out to Indigo to develop a seamless shopping cart solution with a specific design reflecting the illustration and design concepts behind their line.

Indigo created developed a template and interface from KARIOKA*’s original design, fully compatible with the Big Commerce platform.

The KARIOKA* online shop can now take advantage of Big Commerce administrative customizations, such as free shipping, product codes and size charts.

The 2010 campaign was just as exciting as the last one, but the focus this time was “Great Vocals”.

This time, the location was Heathrow London Airport in October of 2010… anyway just watch it; you’ll get a kick out of it.

Making OFF:

View the Previous campaign

The Wilderness Downtown, starring your childhood block.

In launching a video that is interactive through and through Arcade Fire has found a revolutionary way to inject nostalgia into their fan base.

Built in HTML5 The Wilderness downtown video by Arcade Fire, Google, and artist Chris Milk unravels new realms and possibilities for the interactive experience. After entering your childhood address google earth accompanies the main character of the video, a hooded runner, to the song “We Used to Wait” and takes you on a cruise down your old block.

By mimicking the camera angles in bird’s eye views, street views and mirroring graphics the separate videos create a seamless experience when played in tandem.

The nostalgia continues with a prompt to write a message to your younger self, then continues on the interactive journey.

The personal interactive video not only presents the user with a unique experience but can also provide valuable fan based information when linked with analytics by requiring a location, or any other information to watch it.

Try it for yourself here

As the user your task is to assist the ball along its path by answering questions that utilize the most popular services on the Web including Google Maps, Twitter, Google Translate, Last. fm and Google search.

At the end of the race an overview of your stats will determine whether the rate of brain behind the browser is as speedy as the browser itself.

The success of the advertisement is evident.  After announcing the launch via twitter, loyal Google Chrome fans reportedly crashed the servers with excitement for the new game.

Play with it now!

Five years ago Indigo worked with David and Reynald to create a unique night/day contemporary online presence for the salon.

Since Red Market’s recent location opening in Miami and due to changing technology i.e.smartphones, Ipads etc., the Red Market site was due for an optimization make over. The site which was once entirely flash is now entirely HTML and CSS styled in order to reach the widest audience possible, and maintain flexibility between devices.

In addition, social networking, managing appointments, product details, and stylist bios are essential to salon. Red Market not only expects this to be easily manageable but depends on it operate smoothly. We replaced the former CMS with WordPress, our choice CMS. This allows members of the Red Market Team to easily and independently manage their content.

Red Market now has a site that is in sync with the expanding success of the salon’s needs.

Add a “Like” button to your campaign

<fblike></fblike>turns into

Add a tweet button to your campaign

<tweet></tweet>turns into

Sharing made simple for your clients

Get the word out

Real-time reporting to bring it all together

The report is broken up into two parts. Up top we’ve got a summary of the activity so far across Twitter, Facebook and email forwards.

See what people are saying about your campaign on Twitter, who’s sharing on Facebook and which subscribers have forwarded it to their friends.

Not an Indigo Campaign user yet!