indigonyc.com » Music http://indigonyc.com Simple, Powerful, Design Wed, 04 Jan 2012 17:40:11 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 The T-Mobile Welcome Back Viral Video http://indigonyc.com/art/the-t-mobile-welcome-back/ http://indigonyc.com/art/the-t-mobile-welcome-back/#comments Fri, 22 Jul 2011 16:19:28 +0000 admin http://www.indigonyc.com/?p=2833 Here is a quick update on the T-Mobile UK viral advertising campaign that we had previously published on 2009.

The 2010 campaign was just as exciting as the last one, but the focus this time was “Great Vocals”.

This time, the location was Heathrow London Airport in October of 2010… anyway just watch it; you’ll get a kick out of it.

Making OFF:


View the Previous campaign

]]> http://indigonyc.com/art/the-t-mobile-welcome-back/feed/ 1 The Wilderness Downtown http://indigonyc.com/art/the-wilderness-downtown/ http://indigonyc.com/art/the-wilderness-downtown/#comments Fri, 24 Jun 2011 13:29:19 +0000 admin http://www.indigonyc.com/?p=2799

The Wilderness Downtown, starring your childhood block.

In launching a video that is interactive through and through Arcade Fire has found a revolutionary way to inject nostalgia into their fan base.

Built in HTML5 The Wilderness downtown video by Arcade Fire, Google, and artist Chris Milk unravels new realms and possibilities for the interactive experience. After entering your childhood address google earth accompanies the main character of the video, a hooded runner, to the song “We Used to Wait” and takes you on a cruise down your old block.

By mimicking the camera angles in bird’s eye views, street views and mirroring graphics the separate videos create a seamless experience when played in tandem.

The nostalgia continues with a prompt to write a message to your younger self, then continues on the interactive journey.

The personal interactive video not only presents the user with a unique experience but can also provide valuable fan based information when linked with analytics by requiring a location, or any other information to watch it.

Try it for yourself here

]]> http://indigonyc.com/art/the-wilderness-downtown/feed/ 0 Experiential Collages http://indigonyc.com/art/experiential-collages/ http://indigonyc.com/art/experiential-collages/#comments Tue, 02 Nov 2010 15:17:16 +0000 admin http://www.indigonyc.com/?p=2148 The instinctual, intrinsically human idea of taking one thing that you like, and another thing that you enjoy just as well, then combining them, is the logic responsible for Mashups.

Mashups re-compose, space, time, sound, movement,and predefined association. As in the above example Paul McCartney seems as though he is playing the piano for Bob Marley; as Marley’s intro fades out McCartney seamlessly picks up where Marley leaves off.

[pro-player]http://www.youtube.com/watch?v=FyXo7bR-AVk&feature=related[/pro-player]

When a Mashup is correctly mashed, you will find yourself having to stop, and remember that you are viewing originally separate creations.

[pro-player]http://www.youtube.com/watch?v=59W4eiqsdLA&feature=related[/pro-player]

The ability to splice, crop and blend together a collage of videos and songs by any artist, in any era, is an epic tool.

[pro-player]http://www.youtube.com/watch?v=sjCeH42ClJI&feature=fvw[/pro-player]

This is why Mash-ups, both in creation and delivery, provide a window to easily plug-in a marketing agenda that can lead to powerful advertising strategies.

[pro-player]http://www.youtube.com/watch?v=YAjXsPLMuEs&feature=related[/pro-player]

Take a look + listen here.

[pro-player]http://www.youtube.com/watch?v=xzqyZFHOcE0&feature=related[/pro-player]

Hope you enjoy them!

Staff personnel favorites

[pro-player]http://www.youtube.com/watch?v=hdZl-Xgra2w[/pro-player]

[pro-player]http://www.youtube.com/watch?v=_jrpb9ptVKk&feature=related[/pro-player]

[pro-player]http://www.youtube.com/watch?v=cXDy163VjlU&feature=related[/pro-player]

]]> http://indigonyc.com/art/experiential-collages/feed/ 2 The Beatles Rockband game is coming to a console near you! http://indigonyc.com/entertainment/the-beatles-rockband-game-is-coming-ta-a-console-near-you/ http://indigonyc.com/entertainment/the-beatles-rockband-game-is-coming-ta-a-console-near-you/#comments Wed, 22 Jul 2009 13:59:15 +0000 admin http://blog.indigonyc.com/?p=690 beatles01

The debut of The Beatles: Rock Band is due on September 9th 2009, but early preview of the animation trailer  is making Gamers and Beatles fans really impatient . The release is early September but watch the trailer now!


A few Snapshots

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]]> http://indigonyc.com/entertainment/the-beatles-rockband-game-is-coming-ta-a-console-near-you/feed/ 0 Playing for Change (Part 2) http://indigonyc.com/music/playing-for-change-part-2/ http://indigonyc.com/music/playing-for-change-part-2/#comments Mon, 20 Jul 2009 14:45:13 +0000 admin http://blog.indigonyc.com/?p=722 This just a quick follow up on our previous post regarding Playing for Change Foundation (PFCF). Much More has happened since April 2009 and we just wanted to share with you.

The Foundation

Playing for Change Foundation (PFCP) is dedicated to connecting the world  through music by providing resources to musicians and their communities featured in the Playing For Change documentary film series.

PFCF is also proud to colaborate with (RED) WIRE in the fight against AIDS in Africa.


]]> http://indigonyc.com/music/playing-for-change-part-2/feed/ 0 Playing for Change http://indigonyc.com/art/playing-for-change/ http://indigonyc.com/art/playing-for-change/#comments Tue, 07 Apr 2009 13:40:02 +0000 admin http://blog.indigonyc.com/?p=558 We love music, good causes and foundations that supports them. On April 2009, the Playing for Change Foundation (PFCF) is releasing a  fantastic CD and DVD. The CD and DVD features the collaborative efforts of film director Mark Johnson, a Grammy Award Wining director and various artists from around the world. For the past decade Mark has worked with some of the most renowned musicians and producers in the film and music industry. As the co-founder of the Playing For Change documentaries, Mark Johnson has perfected an innovative outside, mobile technique for recording musicians outdoors, combining musical artists from around the world to create universal music sessions.

The Foundation

Playing for Change Foundation (PFCP) is dedicated to connecting the world  through music by providing resources to musicians and their communities featured in the Playing For Change documentary film series.

PFCF is also proud to colaborate with (RED) WIRE in the fight against AIDS in Africa.

Pre-order the CD/DVD “Playing For Change” Songs Around The World” now at Amazon.com


Order the “Stand By Me” and “Don’t Worry” now at itunes!

Join the Playing for Change Online Street Team.

]]> http://indigonyc.com/art/playing-for-change/feed/ 0 Of Note magazine http://indigonyc.com/art/of-note-magazine/ http://indigonyc.com/art/of-note-magazine/#comments Fri, 13 Mar 2009 20:07:12 +0000 admin http://indigonyc.com/?p=1097 “Cowboy in Mountains.” Patagonia Cowboy series. 2008. © Muftafa Abdulaziz

Of Note magazine provides a platform where art is not bounded or filtered by subject matter, medium or popularity but rather founded on empowerment activism, and social dialogue. The artists and artistic works featured in Of Note demonstrate a commitment to global citizenship and social change.  The mission, of this online publication is to increase participation and improve access to artists and artwork that celebrates people of color.

Indigo was more than happy to work with Of Note and organize their vast, extensive material allowing the variation of artwork and media to be experienced in an accessible and visually appealing way.  We worked with Of Note to develop an online newsletter that would create a clear visual impact and also allow email delivery to be compatible with most emails clients as well as webmail.

Throughout the newsletter readers are provided with the most current as well as previously featured news in art, photography, theater, and dance. Of Note views these art-forms as seamlessly connected. Indigo respected this viewpoint throughout the newsletter design navigating viewers directly from one art-form to the next, from artist to artist.

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The Of Note newsletter allows readers to be first introduced to the artwork within the broader context of the featured collection, then receive an a more in depth look at the artists other work and background. Furthermore, the newsletter familiarizes viewers with the respective venues displaying the artwork channeling visitors to explore the extended collection.

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]]> http://indigonyc.com/art/of-note-magazine/feed/ 0 The Power of Creative Viral Marketing http://indigonyc.com/art/the-power-of-creative-viral-marketing/ http://indigonyc.com/art/the-power-of-creative-viral-marketing/#comments Fri, 23 Jan 2009 22:37:02 +0000 admin http://blog.indigonyc.com/?p=512 On Thursday January 15th 2009, T-Mobile Wireless Communications coordinated a gorilla commercial video inside London’s Liverpool street train station.  After months of planning and incredible logistics, the crew successfully managed  both viral and broadcasting target audience. Great collective and creative work!

The Teaser


The Day

(Shot on January 15th at 11.00 am. Broadcasted on Friday 16th 2009, 9.10 pm on Channel 4)

The Rehearsal

The Reaction

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The Choreography

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