Tea (served hot or cold) is the most widely consumed beverage on the earth aside from water.
Recently Indigo has had the pleasure of contributing to the continued success of tea by developing a site for The Tea Set, providing,”…a family of organic, fair trade teas collected from around the world and branded in New York…”
The Tea Set offers unparalleled quality, aroma, flavor and sophistication while maintaining a high standard for organic, fair trade and kosher certified teas.
Their teas are handpicked to create one of-a-kind blends that can only be found through The Tea Set.
Driven by quality and excellence, Jacques Doassans has set out to open The Tea Set’s first Tea & Champagne Room in Manhattan’s West Village bringing the enchanting aromas and flavors of The Tea Set that much closer to home.
Set to open in September 2010, The Tea Set – New York will be prominently positioned in one in the most exclusive areas on New York City, which many celebrities call home.
Indigo was sure to present The Tea Set’s e-commerce site with just as much care as their teas are packaged, prepared and presented.
Indigo provided The Tea Set with an all inclusive site and e-commerce functionality using the Big Commerce.
Thanks to our recent location Indigo is now exaposed to some of New York City’s top photographers on a daily basis.
The Tea Set had the pleasure of working with the young and talented photographer Evan Miller who has provided the images for the signature colorful tin containers and packaging for displayed throughout the site.
Provided with clean eye-catching photography Indigo was able to create a turn key site with e-commerce functionality reflecting The Tea Set branding model of clean, simple and organic using the Big Commerce.
We are happy to provide the online presence of New York City’s latest answer to tea and contribute to the worldwide beverage phenomenon!
See the colors, taste the flavors! | www.the-tea-set.com
Indigo has been glad to have the opportunity to work with Lifeworks Restaurant Group, providing them with a new web identity supporting their core company goals of “Inspiring life at work through health, wellness, transparent partnership, insight, innovation, culinary commitment, and sustainability. Hiring the best people to craft your business’s culinary experience.” We crafted the Lifeworks site with our motto of simple, powerful design in mind. The Lifeworks site uses some flash development, and key concepts of fresh, bold statement pages outlining the company’s clean, uncomplicated approach. Take a look at the site here. Read More
Conceptual Design, Flash, CMS
Florent and Amelia enjoy integrating extremes: urban and rustic, simple and sophisticated, modern and traditional. Guests find the atmosphere of the restaurant to have a classically matured, authentic aesthetic while remaining contemporary and fresh. Marche Moderne’s menu is in tandem with the outlined theme and aesthetics of the restaurant offering classic bistro dishes, notably, artisan-made cheese and charcuterie plates, along with moules frites, cold foie gras torchon and oysters du jour. These traditional plates are creatively infused with modern techniques, recipes and contemporary presentation.
In creating a website for Marche Modern, Indigo realized the unique balance between contemporary, clean and traditional, cultivated elements the restaurant has achieved. The goals for the site included, displaying as much of the visually stimulating dishes Marche Modern offers while providing clients with an accessible destination to look up information and attain a glimpse of the restaurant’s unique atmosphere. Flash was incorporated throughout the site to expose the characteristic layers of the establishment, from the personnel to the customers, the food and the interior. Meanwhile the site’s Content Management System enables March Modern to update events and menu options.
Visit the site
Conceptual Design, Creative Direction, Flash, CMS
That’s right, Executive Chef Laurent Tourondel brings his successful BLT franchise to Las Vegas with BLT Burger. This latest addition (the original is in New York City) is Tourondel’s interpretation of the American burger joint and is housed in The Mirage. We have no doubt it will prove to be a great addition.
We’ve added info on the new Vegas location to the BLT Burger site and included pictures below. Warning: excessive staring may cause drooling.
Conceptual Design, Creative Direction, Flash, CMS
Serving over 400 wines from around the world, Vertical wine bar is a true destination in Old Town Pasadena. With its traditional small plate bistro menu to compliment your each and every wine choice this destination required a site that would express its quaint, elegant nature, with a California modernity and flare.
The small plates menu at Vertical Wine Bistro were created by Chef Sara Levine and are presented alongside wine selections by Sommelier Scott Teruya. Indigo and Vertical Wine Bar had a similar vision for a site in that it would be kept clean, balanced and unpretentious. Balance was an emphasis in this project due to the nature of this wine bar in which food and wine are balanced not only in amount, but in flavor and presentation. This notion of balance is well recognized througout the interior design of the bar as well.
Indigo achieved a balance within the website without compromising image presentation or clarity of information by organizing the site as a diptych wherein one panel uses flash animation to cleanly display the various attributes of the restaurant while clearly listing pertinent information about the establishment on the opposite panel. The result is a website that in the simplicity of its layout, fully expresses the design characteristics and culinary goals which Vertical Wine Bar values as an identity.
Indigo Design has done a wonderful job at creating artistic and accessible Web sites for BLT Restaurant Group. They are able to convey the overall experience of the BLT Restaurants through exceptional design. Visiting the Web site is almost like visiting one of our restaurants!
-Laurent Tourondel Chef/Owner, BLT Restaurant Group
Overview
When Chef Propritaire Laurent Tourondel was honing his new restaurant concept in New York City, he approached Indigo Design for assistance with everything from branding and logo consulting and design to Web and print design. Tourondel, the talent behind the critically acclaimed Cello Restaurant in Manhattan, wanted to present his adaptation of the American Steakhouse, elevating it with his signature style and all-around finesse. The result was the Modern American Steakhouse: BLT Steak.
© Photography by Quentin Bacon
Logo & Print Design
Taking into account the long-term vision of Tourondel’s BLT concepts, the “BLT” segment of the logo design had to be ready for alternative restaurant concepts. Through a series of brainstorm sessions and artistic mockups, Indigo Design considered logo/font treatments that could be applied to a wide variety of colors, media, etc. that would represent his restaurant & hospitality endeavors. This logo concept was then applied to the various collateral and promotional and marketing pieces.
© Photography by Quentin Bacon
Web Design
With the branding and photography completed, the main Web design objective involved translating the look, feel and experience of the physical restaurant and food. This included concentrating on powerful imagery while displaying limited text to convey the visceral elements of the BLT experience. This strategy was used to bring out the casual atmosphere yet sophistication of the establishment and cuisine.
Development
With the design component completed, Indigo Design investigated the various technologies to utilize in the site build. The compact, self-contained element discovered in the design phase, mixed with the client requirement of background music allowed for the use of Flash as the primary technology. Understanding the need for quick site loading and easy content management, Indigo developed to site to maximize speed and ease of use.
© Photography by Quentin Bacon
Result
Based on the overall success of BLT Steak, Indigo Design has continued to work with Tourondel and his BLT Restaurant group on his myriad follow up restaurants. These include: BLT Fish, BLT Prime, BLT Burger, BLT Fish Shack, and BLT Market (with partner The Ritz-Carlton Hotel). As BLT Steak (now 7 locations) continues to expand nationwide, we look forward to helping Tourondel and his team conquer the restaurant industry.
Visit bltrestaurants.com
The Gibson’s Group of Chicago offers a multifaceted array of dining options. In this project Indigo was given the challenge of developing each restaurant website design within it own unique characteristic.
From the unconventional interior of Frog Bar to the big Chi-town Steakhouse dining experience of Gibsons Bar & Steakhouse. To the Neopolitan thin crust stone oven pizza complimented by quaint yet lively Italian character. The variance in this project for Gibson Group Restaurants was no doubt extreme. Indigo used flash animation in each website allowing all to be equally contemporary while unique in design.
Indigo captured the quaint Italian atmosphere of Quarintino was expressed by giving the website an endearing aged motif while focusing most heavily on presenting the food and interior of the restraunt throughout the website to give clients a complete sense of the atmosphere while they browse. Frog Bar’s playful quirkiness was expressed throughout the site by incorporating flash elements not just in the images but in the logo and text as well. Lastly, Gibsons bar & Steakhouse’s website appearance was designed to feel heavier and darker in outfit with a classic steakhouse feel and much like in the design for Quarintino, images of the restaurant’s interior and menu are shown throughout using flash animation, familiarizing the client throughout their visit to the site. The Gibson’s group envisioned the private dining sections of both Frog Bar and Gibson’s Bar & Steakhouse as separate entities of the rest of the site reflecting the nature of private dining. Indigo used flash animation to achieve this and create a detailed visuals with movement and space to create a singular environment for this aspect of the site.
