The Golden Pheasant Inn is a family-owned an operated, Bucks County asset featuring a historical, fieldstone landmark along the Deleware River with a acclaimed restaurant dedicated to featuring family owned, organic purveyors. “Our emphasis is on fresh, locally sourced ingredients, with a menu that changes seasonally.”

The Golden Pheasant Inn approached Indigo with the problem of a site 15 years outdated and a need for an updated logo that would speak to the elegance and simplicity of the Restaurant/Inn and its’ philosophy.

New Golden Pheasant Splash Page

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Indigo worked with Golden Pheasant Inn to develop a site design reflecting the attributes and atmosphere of the Inn and its’ charming location. Indigo also equipped the Golden Pheasant Inn with with a CMS that fully accommodates and organizes news events, menu changes, and promotions for the Restaurant/Inn. Golden Pheasant Inn affiliates can take full advantage the ease in updating all site content completely independently.  Indigo has created a temporary splash page on the Golden Pheasant Inn’s website location to offer information and manage bookings and reservations until the full site launch January 2012. http://www.goldenpheasant.com/

Indigo outfitted the Golden Pheasant Inn with a contemporary, simplified logo, emulating the distinguished intimacy and poise of the Inn. The color palette and silhouette are dignified while still very much approachable and inviting.

New Golden Pheasant Logo

New Golden Pheasant Logo variation

Indigo designed and arranged additional layout sets of the Golden Pheasant Inn’s new logo for all affiliated items and apparel.

New Golden Pheasant Logo (Apparels)

Inspired by markets of the Mediterranean region and their gastronomic specialties Marché du Sud is a gourmet French market, restaurant, bakery, and wine bar all under one roof.

Marche du Sud, reached out to Indigo Design about increasing social activity within the structure of the site as well as enveloping the restaurant-marketplace fusion within one easy to manage content management system.

Indigo created a simple to navigate site and CMS fully manageable by Marche du Sud, with an integrated blog that can be seamlessly linked to facebook and twitter.

Before

After

Cannelle Pastisserie approached Indigo Design with a site that did not reflect the Pastisserie’s recent success within the New York City pastry scene.

Indigo refurbished the old site with a online destination reflecting the artistry and care given to each creation.

The navigation supports the two types of customers that any bakery attracts: the browsers and the decided. The browsers can visit the “gallery” and view all available pasteries as a collection, while those who know exactly what they want can go straight to “our selections” and view by category.

Indigo also provided Cannelle Pastisserie with contact form functionality which has proven to be one of the most active and beneficial aspects to the company.

Special cakes, thank yous, employment request, and most importantly;first connections are all facilitated by this tool. The contact form allows Cannelle Pastisserie to filter and organize all incoming correspondence.

Outgoing correspondence is handled through the site’s Content Management System. Cannelle Pastisserie representatives are able to post recent news and pastry selections so the site is always up to date and up to season.

Additionally, Canelle is able to post thier growing success and continually market thier progress.

View Canelle’s edible artwork here.

This up and coming pasta chain will have fast food nervously checking its rear view mirror with its smart marketing strategy and healthy answer to the American 30 minute lunch break.

Indigo has worked with Hello Pasta developing the Overall Design, CMS, and E-mail Marketing campaign crucial to the Hello Pasta business strategy and target audience.

“Hello Pasta offers “a choice of imported, organic Italian pasta (with whole wheat and gluten-free options) served with high quality, low sodium sauces made with all-natural, locally sourced and organic ingredients for under $10.

A serving of pasta will come in small and large sizes and will be made-to-order within minutes. Hello Pasta’s 11 delicious sauces, each created in the Hello Pasta test kitchen, include Italo-American classics such as Pomodoro, Pesto, Carbonara and Bolognese and Hello Pasta ‘signatures’ such as Sausage and Peas, Salmon Tarragon and Tuscan Chicken Vodka.”

Through the CMS (Content Management System) the Hello Pasta Team can consistently update their latest sweepstakes, keep the public posted on their launch schedule and update any posts from the news or changes in menu. And Indigo’s E-mail marketing Campaign facilitates the Hello Pasta public e-mail blasts and sweepstakes announcements, while promoting the chain crucial to jump-starting the startup chain

Sign up today to Play and Win a trip to Rome for two at: hellopasta.com

Recently Indigo has had the pleasure of contributing to the continued success of tea by developing a site for The Tea Set, providing,”…a family of organic, fair trade teas collected from around the world and branded in New York…”

The Tea Set offers unparalleled quality, aroma, flavor and sophistication while maintaining a high standard for organic, fair trade and kosher certified teas.

Their teas are handpicked to create one of-a-kind blends that can only be found through The Tea Set.

Driven by quality and excellence, Jacques Doassans has set out to open The Tea Set’s first Tea & Champagne Room in Manhattan’s West Village bringing the enchanting aromas and flavors of The Tea Set that much closer to home.

Set to open in September 2010, The Tea Set – New York will be prominently positioned in one in the most exclusive areas on New York City, which many celebrities call home.

Indigo was sure to present The Tea Set’s e-commerce site with just as much care as their teas are packaged, prepared and presented.

Indigo provided The Tea Set with an all inclusive site and e-commerce functionality using the Big Commerce.

Thanks to our recent location Indigo is now exaposed to some of New York City’s top photographers on a daily basis.

The Tea Set had the pleasure of working with the young and talented photographer Evan Miller who has provided the images for the signature colorful tin containers and packaging for displayed throughout the site.

Provided with clean eye-catching photography Indigo was able to create a turn key site with e-commerce functionality reflecting The Tea Set branding model of clean, simple and organic using the Big Commerce.

We are happy to provide the online presence of New York City’s latest answer to tea and contribute to the worldwide beverage phenomenon!

See the colors, taste the flavors! | www.the-tea-set.com

Indigo had the pleasure of working hand in hand with Canary-Studio bringing the client’s goals and the overall message and branding to the site. Canary is a branding studio responsible for the visual strategies and branding concepts for all of Lifework’s restaurants. The Lifeworks site uses some flash development to present the key concepts of fresh, bold statement pages outlining the brand’s clean, uncomplicated approach. Take a look at the site here.

Take a look at the site here.

Didier and the Indigo team did an amazing job on our website.  They are true partners that combine great web design with outstanding customer service.  They understood the vision of LifeWorks Restaurant Group and developed a web site to reflect that vision.  We can’t thank them enough.

- Salli Darden, VP of Marketing, LifeWorks Restaurant Group

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Food, new places and a dedicated chef with serious talent; the things we all love.  Australian born chef Shawn Hergatt  contacted us to design the website for his new restaurant in the Setai Residence lower Manhattan. We had met a few months ago to discuss the initial concepts for his future restaurant venture.  Hergatt is not only a impressive chef, but a well aware entrepreneur. Hergatt had a concise vision for the restaurant’s branding structure, but needed Indigo to communicate his vision on the world wide web.

Florent and Amelia enjoy integrating extremes: urban and rustic, simple and sophisticated, modern and traditional.  Guests find the atmosphere of the restaurant to have a classically matured, authentic aesthetic while remaining contemporary and fresh. Marche Moderne’s menu is in tandem with the outlined theme and aesthetics of the restaurant offering classic bistro dishes, notably, artisan-made cheese and charcuterie plates, along with moules frites, cold foie gras torchon and oysters du jour.  These traditional plates are creatively infused with modern techniques, recipes and contemporary presentation.

In creating a website for Marche Modern, Indigo realized the unique balance between contemporary, clean and traditional, cultivated elements the restaurant has achieved.  The goals for the site included, displaying as much of the visually stimulating dishes Marche Modern offers while providing clients with an accessible destination to look up information and attain a glimpse of the restaurant’s unique atmosphere.   Flash was incorporated throughout the site to expose the characteristic layers of the establishment, from the personnel to the customers, the food and the interior.   Meanwhile the site’s Content Management System enables March Modern to update events and menu options.

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That’s right, Executive Chef Laurent Tourondel brings his successful BLT franchise to Las Vegas with BLT Burger. This latest addition (the original is in New York City) is Tourondel’s interpretation of the American burger joint and is housed in The Mirage. We have no doubt it will prove to be a great addition.

We’ve added info on the new Vegas location to the BLT Burger site and included pictures below. Warning: excessive staring may cause drooling.

Overview

When Chef Propritaire Laurent Tourondel was honing his new restaurant concept in New York City, he approached Indigo Design for assistance with everything from branding and logo consulting and design to Web and print design. Tourondel, the talent behind the critically acclaimed Cello Restaurant in Manhattan, wanted to present his adaptation of the American Steakhouse, elevating it with his signature style and all-around finesse. The result was the Modern American Steakhouse: BLT Steak.

© Photography by Quentin Bacon

Logo & Print Design

Taking into account the long-term vision of Tourondel’s BLT concepts, the “BLT” segment of the logo design had to be ready for alternative restaurant concepts. Through a series of brainstorm sessions and artistic mockups, Indigo Design considered logo/font treatments that could be applied to a wide variety of colors, media, etc. that would represent his restaurant & hospitality endeavors. This logo concept was then applied to the various collateral and promotional and marketing pieces.

© Photography by Quentin Bacon

Web Design

With the branding and photography completed, the main Web design objective involved translating the look, feel and experience of the physical restaurant and food. This included concentrating on powerful imagery while displaying limited text to convey the visceral elements of the BLT experience. This strategy was used to bring out the casual atmosphere yet sophistication of the establishment and cuisine.

Development

With the design component completed, Indigo Design investigated the various technologies to utilize in the site build. The compact, self-contained element discovered in the design phase, mixed with the client requirement of background music allowed for the use of Flash as the primary technology. Understanding the need for quick site loading and easy content management, Indigo developed to site to maximize speed and ease of use.

© Photography by Quentin Bacon

Result

Based on the overall success of BLT Steak, Indigo Design has continued to work with Tourondel and his BLT Restaurant group on his myriad follow up restaurants. These include: BLT Fish, BLT Prime, BLT Burger, BLT Fish Shack, and BLT Market (with partner The Ritz-Carlton Hotel). As BLT Steak (now 7 locations) continues to expand nationwide, we look forward to helping Tourondel and his team conquer the restaurant industry.
Visit bltrestaurants.com