On Thursday January 15th 2009, T-Mobile Wireless Communications coordinated a gorilla commercial video inside London’s Liverpool street train station. After months of planning and incredible logistics, the crew successfully managed both viral and broadcasting target audience. Great collective and creative work!
The Teaser
Helvetica is probably the most recognized and most widely used typeface in the world. On one hand, this ubiquitous font can be impactful and strong, while on the other, it represents everything about minimalism. Take a walk around New York City, or really any other urban (or even suburban!) setting, and you’ll easily encounter some form of the Helvetica font at least two dozen times.
Conceptual Design, Creative Direction, XHTML, CSS, Flash, CMS
The story begins at Jacques Dessange, one of Paris’s most acclaimed
salons where stylist, David Cotteblanche and colorist, Reynald Ricard
met. Their talent and charm quickly catapulted them from stylists to
trainers who traveled the world imparting their styles and techniques.
Still, something was missing…. While working at Frederic Fekkai in NYC,
David and Reynald turned part of David’s apartment into a make-shift salon
where they tended to the tresses of friends who could not make it to the
salon during normal business hours. Soon the duo could not keep up with
the demands for late-night appointments.
RED MARKET was born to fill the void. After all, the city that never sleeps deserves
a salon that doesn’t either.
