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	<title>indigonyc.com &#187; Useful</title>
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	<link>http://indigonyc.com</link>
	<description>Simple, Powerful, Design</description>
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		<title>Story-time with William Joyce and Moonbot Studios</title>
		<link>http://indigonyc.com/art/story-time-with-william-joyce-and-moonbot-studios/</link>
		<comments>http://indigonyc.com/art/story-time-with-william-joyce-and-moonbot-studios/#comments</comments>
		<pubDate>Tue, 12 Jul 2011 21:47:30 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Art]]></category>
		<category><![CDATA[Typography]]></category>
		<category><![CDATA[Useful]]></category>

		<guid isPermaLink="false">http://www.indigonyc.com/?p=2823</guid>
		<description><![CDATA[Children&#8217;s animation takes a turn toward subtle animation and user discovery with the latest genus of the E-book species. &#8220;The Fantastic Flying Books of Mr. Morris Lessmore&#8221; created by ex-Pixar designer William Joyce in collaboration with Moonbot studios combines the classic 2-D storybook with the same detailed and captivating 3-D animation of Pixar&#8217;s claim to [...]]]></description>
			<content:encoded><![CDATA[<p>Children&#8217;s animation takes a turn toward subtle animation and user discovery with the latest genus of the E-book species.</p>
<p>&#8220;The Fantastic Flying Books of Mr. Morris Lessmore&#8221; created by ex-Pixar designer William Joyce in collaboration with Moonbot studios<br />
combines the classic 2-D storybook with the same detailed and captivating 3-D animation of Pixar&#8217;s claim to fame in one iPad app.</p>
<p>Kids are encouraged to discover animation features for themselves without being bombarded by bright flashing buttons or<br />
obnoxious sounds.</p>
<p>The E-book jumps right into the plot and associated technology without explanations or directions prompting the audience to learn and explore as they go.</p>
<p>The story can be enjoyed with or without the music, voice overs or the interactive animation.<br />
<a href="http://www.fastcodesign.com/1664419/all-star-pixar-animator-creates-astounding-kids-book-on-ipad" target="_blank"> Experience it as you wish!</a></p>
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		</item>
		<item>
		<title>Game timed with Google Chrome</title>
		<link>http://indigonyc.com/google/game-timed-with-google-chrome/</link>
		<comments>http://indigonyc.com/google/game-timed-with-google-chrome/#comments</comments>
		<pubDate>Fri, 27 May 2011 20:28:55 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Useful]]></category>

		<guid isPermaLink="false">http://www.indigonyc.com/?p=2567</guid>
		<description><![CDATA[As a clever prompt to upgrade to the latest version of the browser, Google Chrome introduces the first YouTube game, The &#8220;race across the internet.&#8221;  Built entirely in Adobe Flash, the race takes the form of an interactive wooden ball path maze that, along its way, demonstrates how the latest Google Chrome experience super-cedes other browsers in speed. [...]]]></description>
			<content:encoded><![CDATA[<p>As a clever prompt to upgrade to the latest version of the browser, Google Chrome introduces the first YouTube game, The &#8220;race across the internet.&#8221;  Built entirely in Adobe Flash, the race takes the form of an interactive wooden ball path maze that, along its way, demonstrates how the latest Google Chrome experience super-cedes other browsers in speed.<span id="more-2567"></span></p>
<p>As the user your task is to assist the ball along its path by answering questions that utilize the most popular services on the Web including Google Maps, Twitter, Google Translate, Last. fm and Google search.</p>
<p>At the end of the race an overview of your stats will determine whether the rate of brain behind the browser is as speedy as the browser itself.</p>
<p>The success of the advertisement is evident.  After announcing the launch via twitter, loyal Google Chrome fans reportedly crashed the servers with excitement for the new game.</p>
<h2><a href="http://www.youtube.com/user/chromefastball" target="_blank">Play with it now!</a></h2>
]]></content:encoded>
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		</item>
		<item>
		<title>The State of the Internet</title>
		<link>http://indigonyc.com/art/the-state-of-the-internet/</link>
		<comments>http://indigonyc.com/art/the-state-of-the-internet/#comments</comments>
		<pubDate>Tue, 19 Apr 2011 19:55:39 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Art]]></category>
		<category><![CDATA[Non-Profit]]></category>
		<category><![CDATA[Typography]]></category>
		<category><![CDATA[Useful]]></category>

		<guid isPermaLink="false">http://www.indigonyc.com/?p=2585</guid>
		<description><![CDATA[Data visualization video designed and animated by JESS3 agency for a lecture at AIGA Baltimore in February 2010. Using Data visualization you will lear very quickly how big the internet is. You’ll will find out how many videos a  average user watches monthly and how many servers major social media sites use. Watch the power [...]]]></description>
			<content:encoded><![CDATA[<p>Data visualization video designed and animated by <a href="http://jess3.com/" target="_blank">JESS3</a> agency for a lecture at AIGA Baltimore in February 2010.</p>
<p>Using Data visualization you will lear  very quickly how big the internet is. You’ll will find out how many videos a  average user watches monthly and how many servers major social media sites use. Watch the power of the Internet!</p>
<p>1.73 billon internet users, 247 billion daily emails, 400 million facebook users, 27.3 million tweets per day.  This presentation was made in 2009, can you visualize the numbers today?  How about next year???</p>
]]></content:encoded>
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		<item>
		<title>Social Sharing with Indigo Campaign</title>
		<link>http://indigonyc.com/indigo-design/social-sharing-with-indigo-campaign/</link>
		<comments>http://indigonyc.com/indigo-design/social-sharing-with-indigo-campaign/#comments</comments>
		<pubDate>Tue, 01 Feb 2011 17:49:59 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Indigo Design]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Newsletter]]></category>
		<category><![CDATA[Useful]]></category>

		<guid isPermaLink="false">http://www.indigonyc.com/?p=2462</guid>
		<description><![CDATA[Indigo Campaign has a new Social Sharing feature.  Outfit your campaign with powerful functionality and take your newsletter three steps further.  Share your campaigns on Twitter and Facebook,  see a report of the results,  and respond to real-time feedback.  Expand your broadcast! Read how below. Add a &#8220;Like&#8221; button to your campaign Add a tweet [...]]]></description>
			<content:encoded><![CDATA[<p>Indigo Campaign has a new Social Sharing feature.  Outfit your campaign with powerful functionality and take your newsletter three steps further.  Share your campaigns on Twitter and Facebook,  see a report of the results,  and respond to real-time feedback.  Expand your broadcast! Read how below.</p>
<p><img class="alignnone" src="http://indigonyc.com/admin/wp-content/uploads/2009/04/indigocampaign-home.jpg" alt="" width="500" height="376" /><span id="more-2462"></span></p>
<h2>Add a &#8220;Like&#8221; button to your campaign</h2>
<div class="box boxstyle3 ">
&lt;fblike&gt;&lt;/fblike&gt;<em>turns into <img class="alignright size-full wp-image-2472" title="like-button2" src="http://indigonyc.com/admin/wp-content/uploads/2011/02/like-button2.png" alt="" width="51" height="20" /></em></div>
<p><img class="alignnone size-full wp-image-2464" title="facebook-lightbox" src="http://indigonyc.com/admin/wp-content/uploads/2011/02/facebook-lightbox.png" alt="" width="531" height="292" /></p>
<h2>Add a tweet button to your campaign</h2>
<div class="box boxstyle3 ">
&lt;tweet&gt;&lt;/tweet&gt;<em>turns into <img class="alignright size-full wp-image-2483" title="tweet-button" src="http://indigonyc.com/admin/wp-content/uploads/2011/02/tweet-button.png" alt="" width="55" height="20" /></em></div>
<p><img class="alignnone size-full wp-image-2465" title="compose-tweet2" src="http://indigonyc.com/admin/wp-content/uploads/2011/02/compose-tweet2.png" alt="" width="530" height="242" /></p>
<h2>Sharing made simple for your clients</h2>
<p><img class="alignnone size-full wp-image-2466" title="client-social-sharing" src="http://indigonyc.com/admin/wp-content/uploads/2011/02/client-social-sharing.png" alt="" width="530" height="305" /></p>
<h2>Get the word out</h2>
<p><img class="alignnone size-full wp-image-2467" title="share-lightbox-app2" src="http://indigonyc.com/admin/wp-content/uploads/2011/02/share-lightbox-app2.png" alt="" width="504" height="232" /></p>
<h2>Real-time reporting to bring it all together</h2>
<p>The report is broken up into two parts. Up top we&#8217;ve got a summary of the activity so far across Twitter, Facebook and email forwards.<br />
<img class="alignnone size-full wp-image-2469" title="sharing-count" src="http://indigonyc.com/admin/wp-content/uploads/2011/02/sharing-count1.png" alt="" width="530" height="121" /></p>
<p>See what people are saying about your campaign on Twitter, who&#8217;s sharing on Facebook and which subscribers have forwarded it to their friends.</p>
<p><img class="alignnone size-full wp-image-2486" title="activity-feed2" src="http://indigonyc.com/admin/wp-content/uploads/2011/02/activity-feed21.png" alt="" width="530" height="215" /></p>
<h2>Not an Indigo Campaign user yet!</h2>
<div class="box">
<p><strong> </strong></p>
<p><strong></p>
<h3>So what are you waiting for? Your customers want to hear from you&#8230;today!</h3>
<p></strong></p>
<h3>1: CREATE</h3>
<p>Design great looking emails using your own tools, choose one of our amazing templates or have us do the design for you.</p>
<h3>2: SEND</h3>
<p>Sign ups, unsubscribes and bounces are handled automatically. Easily create targeted segments of subscribers.</p>
<h3>3: ANALYZE</h3>
<p>Figure out what works by analyzing your customers responses to your campaigns in real time.</p>
<p><strong> Visit </strong><a href="http://indigocampaign.com/index.html" target="_self"><strong>Indigo Campaign</strong></a><strong> for more information and </strong><a href="http://indigocampaign.com/contact.html" target="_blank"><strong>sign up today!</strong></a></p>
</div>
]]></content:encoded>
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		<title>Gourmet Specialties</title>
		<link>http://indigonyc.com/clients/gourmet-specialties/</link>
		<comments>http://indigonyc.com/clients/gourmet-specialties/#comments</comments>
		<pubDate>Fri, 28 Jan 2011 14:51:07 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Clients]]></category>
		<category><![CDATA[Food Industry]]></category>
		<category><![CDATA[Indigo Design]]></category>
		<category><![CDATA[Photography]]></category>
		<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Useful]]></category>
		<category><![CDATA[Web Design]]></category>

		<guid isPermaLink="false">http://www.indigonyc.com/?p=2388</guid>
		<description><![CDATA[Meunier products known for their high regard for consistent superior quality. Currently serve wholesale clients ranging from catering businesses and restaurants to bars and hotels; Meunier excels at classic French delicacies such as old style country pâté, chicken liver mousse, duck rillette and other specialities that are ready-to-serve. It is our goal to satisfy all [...]]]></description>
			<content:encoded><![CDATA[<img width="546" height="289" src="http://indigonyc.com/admin/wp-content/themes/bigfeature/library/timthumb/timthumb.php?src=/admin/wp-content/uploads/2011/01/pate-specials01.jpg&amp;w=546&amp;zc=1&amp;a=c" alt="Gourmet Specialties" /><p>Meunier products known for their high regard for consistent superior quality.</p>
<p>Currently serve wholesale clients ranging from catering businesses and restaurants to bars and hotels; Meunier excels at classic French delicacies such as old style country pâté, chicken liver mousse, duck rillette and other specialities that are ready-to-serve.</p>
<blockquote><p>It is our goal to satisfy all clients who desire a unique taste experience.</p></blockquote>
<p>Indigo design provided Meunier Gourmet Specialties with a minimalist user interface displaying the timeless brand without interruption,  while a content management system allows the Meunier to edit content and product images effortlessly.</p>
<p><img class="alignnone size-full wp-image-2392" title="Meuniernyc.com" src="http://indigonyc.com/admin/wp-content/uploads/2011/01/neuniernyc1.jpg" alt="" width="520" height="454" /></p>
<p><img class="alignnone size-full wp-image-2390" title="Meuniernyc.com" src="http://indigonyc.com/admin/wp-content/uploads/2011/01/menuniernyc2.jpg" alt="" width="520" height="511" /></p>
<p><img class="alignnone size-full wp-image-2391" title="Meuniernyc.com" src="http://indigonyc.com/admin/wp-content/uploads/2011/01/meuniernyc3.jpg" alt="" width="520" height="480" /></p>
<p>visit <a href="http://meuniernyc.com/" target="_blank">www.meuniernyc.com</a></p>
]]></content:encoded>
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		<item>
		<title>Holiday by IKEA</title>
		<link>http://indigonyc.com/art/ikeas-holidays-cooking-gift-idea/</link>
		<comments>http://indigonyc.com/art/ikeas-holidays-cooking-gift-idea/#comments</comments>
		<pubDate>Wed, 15 Dec 2010 18:23:49 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Art]]></category>
		<category><![CDATA[Print]]></category>
		<category><![CDATA[Useful]]></category>

		<guid isPermaLink="false">http://www.indigonyc.com/?p=2283</guid>
		<description><![CDATA[KITCHEN ART Designers are now welcome in the kitchen, and not just for plating.  IKEA now offers an innovative cookbook &#8220;Homemade is Best&#8221; that  makes the cut on our  Holiday Gift list. Inspired by high fashion and japanese minimalism this cookbook combines Cooking and Entertainment within 140 pages of baking ideas and instructions and design. IKEA [...]]]></description>
			<content:encoded><![CDATA[<img width="546" height="257" src="http://indigonyc.com/admin/wp-content/themes/bigfeature/library/timthumb/timthumb.php?src=/admin/wp-content/uploads/2010/12/kondis.jpg&amp;w=546&amp;zc=1&amp;a=c" alt="Holiday by IKEA" /><h2>KITCHEN ART</h2>
<p>Designers are now welcome in the kitchen, and not just for plating.  IKEA now offers an innovative cookbook &#8220;Homemade is Best&#8221; that  makes the cut on our  Holiday Gift list.</p>
<p>Inspired by high fashion and japanese minimalism this cookbook combines Cooking and Entertainment within 140 pages of baking ideas and instructions and design.</p>
<p>IKEA wisely reaches beyond kitchen appliances to the actual act of cooking using the same clever Swedish simplicity responsible for the needless to mention sweeping success of the brand.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="640" height="390" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://www.youtube.com/v/0Dd241nq0iM&amp;hl=sv_SE&amp;feature=player_embedded&amp;version=3" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="640" height="390" src="http://www.youtube.com/v/0Dd241nq0iM&amp;hl=sv_SE&amp;feature=player_embedded&amp;version=3" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>The cook/coffee-table/design text  is a response to the 90% of practically identical  photographs taken in most baking books. This book presents recipes from a totally new angle.</p>
<p>Enjoy baking and  flipping through the art of the ingredients with 30 classic swedish baking recipes everything from small biscuits to large cakes.</p>
<h2>HOMEMADE IS BEST</h2>
<h4>The Book</h4>
<p><a href="http://indigonyc.com/admin/wp-content/uploads/2010/12/IKEAboken_032.jpg"><img class="alignnone size-full wp-image-2329" title="IKEAboken_03" src="http://indigonyc.com/admin/wp-content/uploads/2010/12/IKEAboken_032.jpg" alt="" width="550" height="582" /></a><br />
[Gallery not found]</p>
<h2>You Aren&#8217;t What You Eat</h2>
<p>IKEA has a solution to for the side effects of the above mentioned text &#8220;Homemade is Best.&#8221;  After you have been inspired by 140 pages of baked goods there is an app to work it off, or for the planners, the other way around.</p>
<div class="box  alignleft">
Congratulation to all these talented individuals!<br />
Client: IKEA, Joel Idén<br />
Agency: <a href="http://www.fb.se/" target="_blank">Forsman &amp; Bodenfors</a><br />
Art director: Staffan Lamm, Christoffer Persson<br />
Copywriter: Fredrik Jansson, Anders Hegerfors<br />
Account director: Susanna Fagring<br />
Account manager: Ewa Edlund<br />
Planner: Tobias Nordström<br />
Photographer: Ca<a href="http://www.agentbauer.com/photographers/carlkleiner" target="_blank">rl Kleiner / Agent Bauer</a><br />
Retouch: <a href="http://www.fbfactory.se/" target="_blank">F&amp;B Factory, Henrik Lagerberg</a><br />
Stylist: Evelina Bratell
</div>
<p>KONDIS allows you to choose the cake you want to eat (or have eaten), choose to walk, jogg or bike, choose a route, then exercise away your cake.</p>
<p><img class="alignright size-full wp-image-2332" title="iphonedemo" src="http://indigonyc.com/admin/wp-content/uploads/2010/12/iphonedemo.jpg" alt="" width="185" height="239" />KONDIS talks to you while you train, telling you exactly how much you have left to do before you&#8217;ve earned or burned your treat.</p>
<p>Finally a conscience clearing app!</p>
<p style="text-align: right;"><a href="http://itunes.apple.com/se/app/ikea-kondis/id393857082?mt=8" target="_blank">Check it out!</a></p>
]]></content:encoded>
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		<item>
		<title>TYPEFACE (The documentary)</title>
		<link>http://indigonyc.com/art/typeface-the-documentary/</link>
		<comments>http://indigonyc.com/art/typeface-the-documentary/#comments</comments>
		<pubDate>Thu, 30 Sep 2010 16:33:50 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Art]]></category>
		<category><![CDATA[Non-Profit]]></category>
		<category><![CDATA[Print]]></category>
		<category><![CDATA[Typography]]></category>
		<category><![CDATA[Useful]]></category>

		<guid isPermaLink="false">http://indigonyc.com/?p=1739</guid>
		<description><![CDATA[TYPEFACE, the documentary takes a look at the scarcely discussed art of the font through the scope of the Hamilton Wood Type Museum in Two Rivers, Wisconsin. While contemporary culture transitions to a world leaving less and less of an agenda behind for analog crafts, Typeface can still be considered the most active form of [...]]]></description>
			<content:encoded><![CDATA[<img width="546" height="257" src="http://indigonyc.com/admin/wp-content/themes/bigfeature/library/timthumb/timthumb.php?src=/admin/wp-content/uploads/2010/09/typface-top.jpg&amp;w=546&amp;zc=1&amp;a=c" alt="TYPEFACE (The documentary)" /><p><em>TYPEFACE, the documentary</em> takes a look at the scarcely discussed art of the font through the scope of the Hamilton Wood Type Museum in Two Rivers, Wisconsin.</p>
<p>While contemporary culture transitions to a world leaving less and less of an agenda behind for analog crafts, Typeface can still be considered the most active form of Folk Art.  <em>TYPEFACE, the documentary </em>takes a moment educate the public/pay homage to the design and impact of Typeface along with the minds and hands responsible for the development of the thing.<span id="more-1739"></span></p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="500" height="405" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/cVKz4fMnn3k?fs=1&amp;hl=en_US&amp;rel=0" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="500" height="405" src="http://www.youtube.com/v/cVKz4fMnn3k?fs=1&amp;hl=en_US&amp;rel=0" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>As integral as written correspondence is within our overall communication system its no doubt that a very delicate, deliberate science and art make up its foundation.</p>
<p>When it comes to Typeface we are as aware as we are unaware of what creates harmony within any written content.  Spacing between characters, words, sentences and paragraphs all hold a heavy impact on the fluidity of the read.  Any citizen of the given language that reads regularly would immediately notice a discomfort by the slightest shift in standard spacing.</p>
<h2>The Trailer</h2>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="540" height="285" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/aCqvrjhE5qk?fs=1&amp;hl=en_US&amp;rel=0" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="540" height="285" src="http://www.youtube.com/v/aCqvrjhE5qk?fs=1&amp;hl=en_US&amp;rel=0" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>Typeface is as uniquely researched and crafted as the spacing sensitivities.  When dissecting each character, the linear relationship and exaggeration of each part relative to the rest of the word and/or sentence has an impact on the viewer, or, if more involved, the reader.</p>
<p>The iconic value of the nuances embedded within our written language, from concept to deployment, revealed by this documentary along with the machines that made the production possible.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="500" height="400" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://vimeo.com/moogaloop.swf?clip_id=8848384&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=00ADEF&amp;fullscreen=1&amp;autoplay=0&amp;loop=0" /><embed type="application/x-shockwave-flash" width="500" height="400" src="http://vimeo.com/moogaloop.swf?clip_id=8848384&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=00ADEF&amp;fullscreen=1&amp;autoplay=0&amp;loop=0" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>As inherent concern with the exterior message naturally trumps the relevance of any reflection on design and development behind the characters that we use on a daily basis; still an emotional, mental and visual impact is made as often as they are used.</p>
<p>Regardless of our now and still growing digital world, this analog craft continues to leave its mark in full.  <em>TYPEFACE, the documentary</em> provides insight into the science, art and design that has shaped and continues to shape our communication vessel, within the written environment.</p>
]]></content:encoded>
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		<title>The Power of Creative Viral Marketing</title>
		<link>http://indigonyc.com/art/the-power-of-creative-viral-marketing/</link>
		<comments>http://indigonyc.com/art/the-power-of-creative-viral-marketing/#comments</comments>
		<pubDate>Fri, 23 Jan 2009 22:37:02 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Art]]></category>
		<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Useful]]></category>

		<guid isPermaLink="false">http://blog.indigonyc.com/?p=512</guid>
		<description><![CDATA[On Thursday January 15th 2009, T-Mobile Wireless Communications coordinated a gorilla commercial video inside London&#8217;s Liverpool street train station.  After months of planning and incredible logistics, the crew successfully managed  both viral and broadcasting target audience. Great collective and creative work! The Teaser The Day (Shot on January 15th at 11.00 am. Broadcasted on Friday [...]]]></description>
			<content:encoded><![CDATA[<p>On Thursday January 15th 2009, T-Mobile Wireless Communications coordinated a gorilla commercial video inside London&#8217;s Liverpool street train station.  After months of planning and incredible logistics, the crew successfully managed  both viral and broadcasting target audience. Great collective and creative work!</p>
<h3>The Teaser</h3>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="480" height="295" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/Lw215gE6r2k&amp;hl=en&amp;fs=1" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="480" height="295" src="http://www.youtube.com/v/Lw215gE6r2k&amp;hl=en&amp;fs=1" allowscriptaccess="always" allowfullscreen="true"></embed></object><br />
<span id="more-512"></span></p>
<h3>The Day</h3>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="480" height="295" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/VQ3d3KigPQM&amp;hl=en&amp;fs=1" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="480" height="295" src="http://www.youtube.com/v/VQ3d3KigPQM&amp;hl=en&amp;fs=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>(Shot on January 15th at 11.00 am. Broadcasted on Friday 16th 2009, 9.10 pm on Channel 4)</p>
<h3>The Rehearsal</h3>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="480" height="295" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/PxF8i-T9kcg&amp;hl=en&amp;fs=1" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="480" height="295" src="http://www.youtube.com/v/PxF8i-T9kcg&amp;hl=en&amp;fs=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<h3>The Reaction</h3>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="480" height="295" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/9Jv6rHJiNhQ&amp;hl=en&amp;fs=1" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="480" height="295" src="http://www.youtube.com/v/9Jv6rHJiNhQ&amp;hl=en&amp;fs=1" allowscriptaccess="always" allowfullscreen="true"></embed></object>Â</p>
<h3>The Choreography</h3>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="480" height="295" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="src" value="http://www.youtube.com/v/hpnFNsEFaKI&amp;color1=0xb1b1b1&amp;color2=0xcfcfcf&amp;hl=en&amp;feature=player_embedded&amp;fs=1" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="480" height="295" src="http://www.youtube.com/v/hpnFNsEFaKI&amp;color1=0xb1b1b1&amp;color2=0xcfcfcf&amp;hl=en&amp;feature=player_embedded&amp;fs=1" allowfullscreen="true"></embed></object></p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="480" height="295" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="src" value="http://www.youtube.com/v/U9rqLHqnDmA&amp;color1=0xb1b1b1&amp;color2=0xcfcfcf&amp;hl=en&amp;feature=player_embedded&amp;fs=1" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="480" height="295" src="http://www.youtube.com/v/U9rqLHqnDmA&amp;color1=0xb1b1b1&amp;color2=0xcfcfcf&amp;hl=en&amp;feature=player_embedded&amp;fs=1" allowfullscreen="true"></embed></object></p>
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		<title>The most popular typeface on Earth</title>
		<link>http://indigonyc.com/print/the-most-popular-typeface-on-earth/</link>
		<comments>http://indigonyc.com/print/the-most-popular-typeface-on-earth/#comments</comments>
		<pubDate>Thu, 23 Oct 2008 20:59:28 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Print]]></category>
		<category><![CDATA[Typography]]></category>
		<category><![CDATA[Useful]]></category>

		<guid isPermaLink="false">http://blog.indigonyc.com/?p=275</guid>
		<description><![CDATA[Helvetica is probably the most recognized and most widely used typeface in the world. On one hand, this ubiquitous font can be impactful and strong, while on the other, it represents everything about minimalism. Take a walk around New York City, or really any other urban (or even suburban!) setting, and you&#8217;ll easily encounter some [...]]]></description>
			<content:encoded><![CDATA[<p>Helvetica is probably the most recognized and most widely used typeface in the world. On one hand, this ubiquitous font can be impactful and strong, while on the other, it represents everything about minimalism. Take a walk around New York City, or really any other urban (or even suburban!) setting, and you&#8217;ll easily encounter some form of the Helvetica font at least two dozen times.</p>
<p><a class="lightview" href="http://indigonyc.com/admin/wp-content/uploads/2008/10/helv_mix.jpg"><img class="alignnone size-full wp-image-387" title="urban-helvet" src="http://indigonyc.com/admin/wp-content/uploads/2008/10/helv_mix.jpg" alt="" width="500" height="680" /><br />
</a></p>
<p><span id="more-275"></span>Believe it or not, there&#8217;s even a feature-length independent film about this iconic font. <a href="http://www.helveticafilm.com" target="_blank">Helvetica</a>, a documentary by filmmaker Gary Hustwit, examines typography, graphic design and global visual culture, and the proliferation of Helvetica specifically &#8220;as part of a larger conversation about the way type affects our lives.&#8221; While the content of this film may not be a revelation to many designers who know and love the font, this film will definitely surprise and entertain the rest of us who don&#8217;t work in the graphic design field. Check out the trailer here:</p>
<p style="text-align: left;"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="500" height="282" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://vimeo.com/moogaloop.swf?clip_id=1574297&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=395b77&amp;fullscreen=1" /><embed type="application/x-shockwave-flash" width="500" height="282" src="http://vimeo.com/moogaloop.swf?clip_id=1574297&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=395b77&amp;fullscreen=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<h5>Available on <a href="http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewMovie?id=284740710&amp;s=143441" target="_self">iTunes.com </a>and <a href="http://www.netflix.com/Movie/Helvetica/70076125?trkid=222336&amp;lnkctr=srchrd-sr&amp;strkid=218893580_0_0" target="_blank">Netflix.com<br />
</a></h5>
<p>Whether we know the name or not, many of us have a personal favorite of the Helvetica family. Indigo&#8217;s a bit fan of <em>Helvetica Neue</em>:</p>
<p><a class="lightview" href="http://indigonyc.com/admin/wp-content/uploads/2008/10/helvet-neu.jpg"><img class="alignnone size-full wp-image-385" title="helvet-neu" src="http://indigonyc.com/admin/wp-content/uploads/2008/10/helvet-neu.jpg" alt="" width="500" height="544" /></a></p>
<p>One of the more interesting and effective uses of Helvetica we&#8217;ve seen lately is <a href="http://www.originalmusicshirt.com/" target="_blank">Original Music Shirt</a>, a French company (and friend of Indigo!) that makes designer t-shirts. By aligning the Helvetica typeface with well-known song titles, classic lyrics or music-related statements, they&#8217;re able to trigger powerful emotional ties. After all, who doesn&#8217;t love to show off their musical tastes! Here are a few examples:</p>
<p><a class="lightview" href="http://indigonyc.com/admin/wp-content/uploads/2008/10/oms03.jpg"><img class="alignnone size-full wp-image-370" title="oms03" src="http://indigonyc.com/admin/wp-content/uploads/2008/10/oms03.jpg" alt="" width="500" height="386" /><br />
</a></p>
<p><a class="lightview" href="http://indigonyc.com/admin/wp-content/uploads/2008/10/original01.jpg"><img class="alignnone size-full wp-image-297" title="original01" src="http://indigonyc.com/admin/wp-content/uploads/2008/10/original01.jpg" alt="" width="500" height="400" /><br />
</a></p>
<p><a class="lightview" href="http://indigonyc.com/admin/wp-content/uploads/2008/10/original02.jpg"><img class="alignnone size-full wp-image-299" title="original02" src="http://indigonyc.com/admin/wp-content/uploads/2008/10/original02.jpg" alt="" width="500" height="400" /></a></p>
<h5>Photography by <a href="http://www.onolulu.fr/" target="_blank">Laurence Guenoun</a> | Model Helena Baskakoff-Elite Model Look France for <a href="http://www.originalmusicshirt.com/" target="_blank">originalmusicshirt.com</a></h5>
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		<title>Red Market Salon New Presskit</title>
		<link>http://indigonyc.com/clients/red-market-salon-new-presskit/</link>
		<comments>http://indigonyc.com/clients/red-market-salon-new-presskit/#comments</comments>
		<pubDate>Tue, 14 Oct 2008 18:11:18 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Clients]]></category>
		<category><![CDATA[Print]]></category>
		<category><![CDATA[Useful]]></category>
		<category><![CDATA[Hair Salon]]></category>
		<category><![CDATA[Identity]]></category>
		<category><![CDATA[NYC]]></category>
		<category><![CDATA[Presskit]]></category>
		<category><![CDATA[Print Design]]></category>
		<category><![CDATA[Red Market Salon]]></category>

		<guid isPermaLink="false">http://blog.indigonyc.com/?p=550</guid>
		<description><![CDATA[Conceptual Design, Creative Direction, XHTML, CSS, Flash, CMS The story begins at Jacques Dessange, one of Paris&#8217;s most acclaimed salons where stylist, David Cotteblanche and colorist, Reynald Ricard met. Their talent and charm quickly catapulted them from stylists to trainers who traveled the world imparting their styles and techniques. Still, something was missing&#8230;. While working [...]]]></description>
			<content:encoded><![CDATA[<h2 style="margin-top: 0px; margin-right: 0px; margin-bottom: 5px; margin-left: 0px; padding-top: 10px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-weight: normal; font-style: inherit; font-size: 21px; font-family: Arial, Arial, Helvetica, sans-serif; vertical-align: baseline; line-height: 1em; color: #c1d8eb; font: normal normal normal 24px/normal Arial, Helvetica, Geneva, sans-serif; border: 0px initial initial;">Conceptual Design, Creative Direction, XHTML, CSS, Flash, CMS</h2>
<p>The story begins at Jacques Dessange, one of Paris&#8217;s most acclaimed<br />
salons where stylist, David Cotteblanche and colorist, Reynald Ricard<br />
met. Their talent and charm quickly catapulted them from stylists to<br />
trainers who traveled the world imparting their styles and techniques.<br />
Still, something was missing&#8230;. While working at Frederic Fekkai in NYC,<br />
David and Reynald turned part of David&#8217;s apartment into a make-shift salon<br />
where they tended to the tresses of friends who could not make it to the<br />
salon during normal business hours. Soon the duo could not keep up with<br />
the demands for late-night appointments.</p>
<p>RED MARKET was born to fill the void. After all, the city that never sleeps deserves<br />
a salon that doesn&#8217;t either.</p>
<p><a class="lightview" href="http://indigonyc.com/admin/wp-content/uploads/2009/02/redmarket-large.jpg"><img class="alignnone size-full wp-image-549" title="redmarket-presskit" src="http://indigonyc.com/admin/wp-content/uploads/2009/02/redmarket-large.jpg" alt="redmarket-presskit" width="520" height="567" /></a></p>
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