Pasta Invasion!

Pasta Invasion!

If you have an interest in winning free pasta for lunch for a year or a free trip to Rome for two, Hello Pasta’s marketing campaign will have you hooked.

This up and coming pasta chain will have fast food nervously checking its rear view mirror with its smart marketing strategy and healthy answer to the American 30 minute lunch break.

Indigo has worked with Hello Pasta developing the Overall Design, CMS, and E-mail Marketing campaign crucial to the Hello Pasta business strategy and target audience.

“Hello Pasta offers “a choice of imported, organic Italian pasta (with whole wheat and gluten-free options) served with high quality, low sodium sauces made with all-natural, locally sourced and organic ingredients for under $10.

A serving of pasta will come in small and large sizes and will be made-to-order within minutes. Hello Pasta’s 11 delicious sauces, each created in the Hello Pasta test kitchen, include Italo-American classics such as Pomodoro, Pesto, Carbonara and Bolognese and Hello Pasta ‘signatures’ such as Sausage and Peas, Salmon Tarragon and Tuscan Chicken Vodka.”

Through the CMS (Content Management System) the Hello Pasta Team can consistently update their latest sweepstakes, keep the public posted on their launch schedule and update any posts from the news or changes in menu. And Indigo’s E-mail marketing Campaign facilitates the Hello Pasta public e-mail blasts and sweepstakes announcements, while promoting the chain crucial to jump-starting the startup chain

Sign up today to Play and Win a trip to Rome for two at: hellopasta.com

Tea Time gets Colorful

Tea Time gets Colorful

Tea (served hot or cold) is the most widely consumed beverage on the earth aside from water.

Recently Indigo has had the pleasure of contributing to the continued success of tea by developing a site for The Tea Set, providing,”…a family of organic, fair trade teas collected from around the world and branded in New York…”

The Tea Set offers unparalleled quality, aroma, flavor and sophistication while maintaining a high standard for organic, fair trade and kosher certified teas.

Their teas are handpicked to create one of-a-kind blends that can only be found through The Tea Set.

Driven by quality and excellence, Jacques Doassans has set out to open The Tea Set’s first Tea & Champagne Room in Manhattan’s West Village bringing the enchanting aromas and flavors of The Tea Set that much closer to home.

Set to open in September 2010, The Tea Set – New York will be prominently positioned in one in the most exclusive areas on New York City, which many celebrities call home.

Indigo was sure to present The Tea Set’s e-commerce site with just as much care as their teas are packaged, prepared and presented.

Indigo provided The Tea Set with an all inclusive site and e-commerce functionality using the Big Commerce.

Thanks to our recent location Indigo is now exaposed to some of New York City’s top photographers on a daily basis.

The Tea Set had the pleasure of working with the young and talented photographer Evan Miller who has provided the images for the signature colorful tin containers and packaging for displayed throughout the site.

Provided with clean eye-catching photography Indigo was able to create a turn key site with e-commerce functionality reflecting The Tea Set branding model of clean, simple and organic using the Big Commerce.

We are happy to provide the online presence of New York City’s latest answer to tea and contribute to the worldwide beverage phenomenon!

See the colors, taste the flavors! | www.the-tea-set.com

Lifeworks: Inspiring Life at Work

January 7, 2010  |  Clients, Portfolio, Restaurants, Web Design  |  No Comments

Indigo has been glad to have the opportunity to work with Lifeworks Restaurant Group, providing them with a new web identity supporting their core company goals of “Inspiring life at work through health, wellness, transparent partnership, insight, innovation, culinary commitment, and sustainability. Hiring the best people to craft your business’s culinary experience.” We crafted the Lifeworks site with our motto of simple, powerful design in mind. The Lifeworks site uses some flash development, and key concepts of fresh, bold statement pages outlining the company’s clean, uncomplicated approach. Take a look at the site here. Read More

Big Commerce for Big Ideas

Big Commerce for Big Ideas

October 5, 2009  |  Web Design, eCommerce  |  Comments Off

BigCommerce gives you everything you need to sell products online and open your own ecommerce store, but who do you turn to when you need a website design that reflects your own unique style?

Design Partner image

Our design partners can help. We’ve partnered with the best ecommerce website design companies who have both the skill and creativity needed to make your ecommerce website stand out from the crowd! Read More

Le Jardin Re-design

Le Jardin Re-design

Conceptual Design, Creative Direction, XHTML, CSS, CMS

On a riverside opening to colossal views of the Manhattan skyline and the George Washington bridge, this charming french bistro offers a variety of serene settings.  From an enclosed terrace, to an outdoor garden, and intimate fireplace lit interiors Le Jardin’s fine french continental cuisine is embraced by an ambiance for every occasion.

jardin1

Indigo design worked with Le Jardin’s existing color scheme and branding to create an updated website with an easy navigation and a Content Management System to organize the site and allow clients to find specific information about Le Jardin including bar, lunch, sunset or dinner menus and private dining events. The information is easily updated on the management’s side using Word Press.

jadrin2

Visit the site

Marche Moderne

Marche Moderne

September 18, 2008  |  Indigo Design, Portfolio, Restaurants, Web Design  |  No Comments

Conceptual Design, Flash, CMS



Florent and Amelia enjoy integrating extremes: urban and rustic, simple and sophisticated, modern and traditional.  Guests find the atmosphere of the restaurant to have a classically matured, authentic aesthetic while remaining contemporary and fresh. Marche Moderne’s menu is in tandem with the outlined theme and aesthetics of the restaurant offering classic bistro dishes, notably, artisan-made cheese and charcuterie plates, along with moules frites, cold foie gras torchon and oysters du jour.  These traditional plates are creatively infused with modern techniques, recipes and contemporary presentation.

“…(Amelia’s) desserts have such a light and fresh finish that you almost believe they are healthy. Now that’s genius.”
- Sheryll Alexander, Luxveria Magazine and Gayot.com



In creating a website for Marche Modern, Indigo realized the unique balance between contemporary, clean and traditional, cultivated elements the restaurant has achieved.  The goals for the site included, displaying as much of the visually stimulating dishes Marche Modern offers while providing clients with an accessible destination to look up information and attain a glimpse of the restaurant’s unique atmosphere.   Flash was incorporated throughout the site to expose the characteristic layers of the establishment, from the personnel to the customers, the food and the interior.   Meanwhile the site’s Content Management System enables March Modern to update events and menu options.

Visit the site

Hope North's site updates for a great cause

September 15, 2008  |  Clients, Indigo Design, Non-Profit, Portfolio, Web Design  |  No Comments

Conceptual Design, XHTML, CSS, Flash, CMS

“Hope North is a much-needed sanctuary for young people whose lives have been stolen by a brutal civil war. I hope you can join me in creating opportunities for these terrific kids.
-Forest Whitaker

Hello!  Hope North is a non-profit based in Uganda that we found out about through one of our clients, Keisha Whitaker (Kissable Couture). They’re doing some amazing work and we were thrilled to work on enhancements to their site. You can check out a few links below, but also consider donating on their site. It’s a great cause.

Volvic's Play 1, Give 10

September 3, 2008  |  Clients, Non-Profit, Portfolio, Web Design  |  No Comments

Conceptual Design, Flash, CMS

Volvic’s at it again with another admirable campaign. We’ve just developed and launched “Play 1, Give 10,” a sister site of sorts to Volvic’s Drink 1, Give 10 site. The gist of the site is to promote the athletes and adventurers who have pledged to work with Volvic to further promote the “Drink 1, Give 10″ initiative. Check it out at p1g10.drink1give10.com.

Ceci-Cela Patisserie gets Re-branded

Conceptual Design, XHTML, CSS, Flash, CMS

Offering authentic Parisian patisseries, Ceci-Cela has expanded beyond its charming storefront in the heart of SoHo into a full-range online wholesale operation. Ceci-Cela’s culinary creations have resulted in a consistently resulted in an outstanding satisfaction rate, high return customer rate, and an ever growing consumer base.

Ceci Cela Logo

Ceci-Cela’s vast new wholesale operation enables the patisserie to now provide for large order pastry options such as croissants, pain aux raisins, fraisier, or tarte aux pommes and other creations for any business looking to carry our product, or individuals with custom requests.

Read More

Casinos, Wayne Newton and BLT Burger?

Conceptual Design, Creative Direction, Flash, CMS

That’s right, Executive Chef Laurent Tourondel brings his successful BLT franchise to Las Vegas with BLT Burger. This latest addition (the original is in New York City) is Tourondel’s interpretation of the American burger joint and is housed in The Mirage. We have no doubt it will prove to be a great addition.

We’ve added info on the new Vegas location to the BLT Burger site and included pictures below. Warning: excessive staring may cause drooling.