Gibson’s Group Chicago

The Gibson’s Group of Chicago offers a multifaceted array of dining options.  In this project Indigo was given the challenge of developing each restaurant website design within it own unique characteristic.

From the unconventional interior of Frog Bar to the big Chi-town Steakhouse dining experience of Gibsons Bar & Steakhouse.  To the Neopolitan thin crust stone oven pizza complimented by quaint yet lively Italian character.  The variance in this project for Gibson Group Restaurants was no doubt extreme.  Indigo used flash animation in each website allowing all to be equally contemporary while unique in design.

Indigo captured the quaint Italian atmosphere of Quarintino was expressed by giving the website an endearing aged motif while focusing most heavily on presenting the food and interior of the restraunt throughout the website to give clients a complete sense of the atmosphere while they browse.  Frog Bar’s playful quirkiness was expressed throughout the site by incorporating flash elements not just in the images but in the logo and text as well.  Lastly,  Gibsons bar & Steakhouse’s website appearance was designed to feel heavier and darker in outfit with a classic steakhouse feel and much like in the design for Quarintino, images of the restaurant’s interior and menu are shown throughout using flash animation, familiarizing the client throughout their visit to the site.  The Gibson’s group envisioned the private dining sections of both Frog Bar and Gibson’s Bar & Steakhouse as separate entities of the rest of the site reflecting the nature of private dining. Indigo used flash animation to achieve this and create a detailed visuals with movement and space to create a singular environment for this aspect of the site.