Pasta Invasion!

If you have an interest in winning free pasta for lunch for a year or a free trip to Rome for two, Hello Pasta’s marketing campaign will have you hooked.

This up and coming pasta chain will have fast food nervously checking its rear view mirror with its smart marketing strategy and healthy answer to the American 30 minute lunch break.

Indigo has worked with Hello Pasta developing the Overall Design, CMS, and E-mail Marketing campaign crucial to the Hello Pasta business strategy and target audience.

“Hello Pasta offers “a choice of imported, organic Italian pasta (with whole wheat and gluten-free options) served with high quality, low sodium sauces made with all-natural, locally sourced and organic ingredients for under $10.

A serving of pasta will come in small and large sizes and will be made-to-order within minutes. Hello Pasta’s 11 delicious sauces, each created in the Hello Pasta test kitchen, include Italo-American classics such as Pomodoro, Pesto, Carbonara and Bolognese and Hello Pasta ‘signatures’ such as Sausage and Peas, Salmon Tarragon and Tuscan Chicken Vodka.”

Through the CMS (Content Management System) the Hello Pasta Team can consistently update their latest sweepstakes, keep the public posted on their launch schedule and update any posts from the news or changes in menu. And Indigo’s E-mail marketing Campaign facilitates the Hello Pasta public e-mail blasts and sweepstakes announcements, while promoting the chain crucial to jump-starting the startup chain

Sign up today to Play and Win a trip to Rome for two at: hellopasta.com