Conceptual Design, Creative Direction, Flash, CMS

Serving over 400 wines from around the world, Vertical wine bar is a true destination in Old Town Pasadena.  With its traditional small plate bistro menu to compliment your each and every wine choice this destination required a site that would express its quaint, elegant nature, with a California modernity and flare.

The small plates menu at Vertical Wine Bistro were created by Chef Sara Levine and are presented alongside wine selections by Sommelier Scott Teruya.  Indigo and Vertical Wine Bar had a similar vision for a site in that it would be kept clean, balanced and unpretentious.  Balance was an emphasis in this project due to the nature of this wine bar in which food and wine are balanced not only in amount, but in flavor and presentation.  This notion of balance is well recognized througout the interior design of the bar as well.

Indigo achieved a balance within the website without compromising image presentation or clarity of information by organizing the site as a diptych wherein one panel uses flash animation to cleanly display the various attributes of the restaurant while clearly listing pertinent information about the establishment on the opposite panel.  The result is a website that in the simplicity of its layout, fully expresses the design characteristics and culinary goals which Vertical Wine Bar values as an identity.