If you have an interest in winning free pasta for lunch for a year or a free trip to Rome for two, Hello Pasta’s marketing campaign will have you hooked.

This up and coming pasta chain will have fast food nervously checking its rear view mirror with its smart marketing strategy and healthy answer to the American 30 minute lunch break.

Indigo has worked with Hello Pasta developing the Overall Design, CMS, and E-mail Marketing campaign crucial to the Hello Pasta business strategy and target audience.

“Hello Pasta offers “a choice of imported, organic Italian pasta (with whole wheat and gluten-free options) served with high quality, low sodium sauces made with all-natural, locally sourced and organic ingredients for under $10.

A serving of pasta will come in small and large sizes and will be made-to-order within minutes. Hello Pasta’s 11 delicious sauces, each created in the Hello Pasta test kitchen, include Italo-American classics such as Pomodoro, Pesto, Carbonara and Bolognese and Hello Pasta ‘signatures’ such as Sausage and Peas, Salmon Tarragon and Tuscan Chicken Vodka.”

Through the CMS (Content Management System) the Hello Pasta Team can consistently update their latest sweepstakes, keep the public posted on their launch schedule and update any posts from the news or changes in menu. And Indigo’s E-mail marketing Campaign facilitates the Hello Pasta public e-mail blasts and sweepstakes announcements, while promoting the chain crucial to jump-starting the startup chain

Sign up today to Play and Win a trip to Rome for two at: hellopasta.com

Tea (served hot or cold) is the most widely consumed beverage on the earth aside from water.

Recently Indigo has had the pleasure of contributing to the continued success of tea by developing a site for The Tea Set, providing,”…a family of organic, fair trade teas collected from around the world and branded in New York…”

The Tea Set offers unparalleled quality, aroma, flavor and sophistication while maintaining a high standard for organic, fair trade and kosher certified teas.

Their teas are handpicked to create one of-a-kind blends that can only be found through The Tea Set.

Driven by quality and excellence, Jacques Doassans has set out to open The Tea Set’s first Tea & Champagne Room in Manhattan’s West Village bringing the enchanting aromas and flavors of The Tea Set that much closer to home.

Set to open in September 2010, The Tea Set – New York will be prominently positioned in one in the most exclusive areas on New York City, which many celebrities call home.

Indigo was sure to present The Tea Set’s e-commerce site with just as much care as their teas are packaged, prepared and presented.

Indigo provided The Tea Set with an all inclusive site and e-commerce functionality using the Big Commerce.

Thanks to our recent location Indigo is now exaposed to some of New York City’s top photographers on a daily basis.

The Tea Set had the pleasure of working with the young and talented photographer Evan Miller who has provided the images for the signature colorful tin containers and packaging for displayed throughout the site.

Provided with clean eye-catching photography Indigo was able to create a turn key site with e-commerce functionality reflecting The Tea Set branding model of clean, simple and organic using the Big Commerce.

We are happy to provide the online presence of New York City’s latest answer to tea and contribute to the worldwide beverage phenomenon!

See the colors, taste the flavors! | www.the-tea-set.com

Didier and the Indigo team did an amazing job on our website.  They are true partners that combine great web design with outstanding customer service.  They understood the vision of LifeWorks Restaurant Group and developed a web site to reflect that vision.  We can’t thank them enough.

- Salli Darden, VP of Marketing, LifeWorks Restaurant Group

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Indigo’s new home is now located on the edge of the hip and booming area of Manhattan known as TriBeCa an acronym for the Trangle Below Canal Street; just below SoHo (New York City’s once famous artist neighborhood turned high-end retail hotspot) and next to Chinatown.

TriBeCa originated as the center of the fresh fruit and produce market, the shipping capital of the United States, and the site of the first “skyscraper” in America, the Woolworth Building.

Originally the center of the fresh fruit and produce market as well as the shipping capital of the United States, TriBeCa is now home to such New York City gems such as the TriBeCa Film Festival, and many well-known restaurants, film and television sites.

Our new office is located at 75 Varick Street, also know as One Hudson.We are within Splashlight photography studios;  a shooting location for influential fashion and advertising clients.  We are delighted to be relocated in such a unique and design conscious area as we continue to create, organize and make your Indigo projects a reality.

We’re very happy to introduce you to Indigo Campaign a very simple to use and very powerful email marketing platform.

Simple, Powerful Email Marketing

Today, more than ever, it is vital for companies to communicate with their customers. The fastest, most effective way to do this is through simple, yet powerful email marketing campaigns. Indigo Campaign gives you the tools to do this yourself, thus helping to ensure that your messages look the way you want them to and get delivered to your subscribers. Our service also help you analyze the results, allowing you to figure out what messages work and how your customers respond.

So what are you waiting for? Your customers want to hear from you…today!

1: CREATE

Design great looking emails using your own tools, choose one of our amazing templates or have us do the design for you.

2: SEND

Sign ups, unsubscribes and bounces are handled automatically. Easily create targeted segments of subscribers.

3: ANALYZE

Figure out what works by analyzing your customers responses to your campaigns in real time.

Visit Indigo Campaign for more information and sign up today!

With its central Manhattan location on 51^st street between 2^nd and 3^rd avenue The Pod Hotel is convenient in location, accommodations and prices.  It compromises in neither style nor amenities with its rooftop access, mod lobby, and fun, young atmosphere.  The hotel offers rooms for any type of traveler; from the townhouse pod to the bunk pod this hotel accommodates all. While being high tech, and high fashion, this hotel is not high in price. The Pod Hotel presents a total convenience package for any New York City explorer.

When Indigo was asked to create a pamphlet presenting the Pod Hotel.  The main design focus became the handiness characteristics of the hotel, handy in cost, handy in location and handy in room variety.  Indigo designed a brochure that condenses all the information visitors should know about  hotel, showing the variety of rooms available, and the included amenities.

The pamphlet collapses to become a small cell phone size booklet that is not a burden to take with you.  It can easily fit in your back pocket!  The design is simple, youthful and visually encompasses the interior design aesthetic and branding that exists throughout the hotel.

BigCommerce gives you everything you need to sell products online and open your own ecommerce store, but who do you turn to when you need a website design that reflects your own unique style?

Our design partners can help. We’ve partnered with the best ecommerce website design companies who have both the skill and creativity needed to make your ecommerce website stand out from the crowd!

Did you know that having a professional, unique ecommerce web site design can significantly boost your conversion rate? Combine a unique ecommerce website design with BigCommerce’s built-in search engine optimization and you have everything you need to succeed online!

Additional Services

A few Snapshots

This just a quick follow up on our previous post regarding Playing for Change Foundation (PFCF). Much More has happened since April 2009 and we just wanted to share with you.

The Foundation

Playing for Change Foundation (PFCP) is dedicated to connecting the world  through music by providing resources to musicians and their communities featured in the Playing For Change documentary film series.

PFCF is also proud to colaborate with (RED) WIRE in the fight against AIDS in Africa.

Conceptual Design, Creative Direction, XHTML, CSS, CMS

On a riverside opening to colossal views of the Manhattan skyline and the George Washington bridge, this charming french bistro offers a variety of serene settings.  From an enclosed terrace, to an outdoor garden, and intimate fireplace lit interiors Le Jardin’s fine french continental cuisine is embraced by an ambiance for every occasion.

Indigo design worked with Le Jardin’s existing color scheme and branding to create an updated website with an easy navigation and a Content Management System to organize the site and allow clients to find specific information about Le Jardin including bar, lunch, sunset or dinner menus and private dining events. The information is easily updated on the management’s side using Word Press.

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