Volvic+UNICEF | Drink 1, Give 10

November 18, 2008 | Clients, Food Industry, Indigo Design, Non-Profit, Portfolio | Share

User Interface, Flash, Strategic Consulting

Since 2005, the Volvic+UNICEF partnership has been dedicated to providing clean drinking water to thousands of children in Ethiopia, Niger and Mali. The latest “Drink 1, Give 10″ campaign will provide critical support to one of Ethiopia’s most water-scarce regions.

When Indigo recieved this project it became clear that the main focus should be educating people in a instantaneous and memorable way about the water situation in Ethiopia. This meant using clean, clear images, overlapped with Flash to lead visitors through the site with a navigation support system developed around the patterns of questions visitors have on the workings organization. The fact page was used to present the urgent issues in Ethiopia in a very direct method using images and reiterating the underlined statement of the organization in Flash animation.

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