As the Principal and Creative Director of Indigo Design, I have had the pleasure of working with various companies from to Financial to Hospitality to Beauty/Fashion. Brand sizes have ranged from multi-million dollar corporations to young start ups. I drive strategic visual transformation and my areas of expertise include Web Design, Photography, Video Production and Content Development. Recently, I have partnered with brands for complete image overhauls that have included new brand visual identities, packaging development, product development and digital marketing strategies. I excel at brand ideation and my work has contributed to brands achieving multi-million dollar contracts, secondary funding or complete acquisition.
- I have managed employees and collaborators in various side of visual communications and product development, from designer, developer, project managers, photographers, directors and more.
- I am very comfortable with any software that requires creative and logistical support. I work seamlessly with Mac OS, Windows, Adobe Creative and editing Suite, and am fluent in multiple computer languages (e.g.: XHTML/CSS, php, JS, etc.)
- I was one of the first preferred agency partners for Big Commerce, Shopify and WooCommerce and extremely proficient in all online sales and publishing platforms.
- Produced, managed and directed various photo and video campaigns.
- Created, managed and executed digital marketing campaigns.
- Created and supervised production of printed materials in support of product awareness, brand identity and sales.
- Built and maintained websites and social networking sites.
- Inspired developmental efforts for new products and line extensions.
- Managed creative teams and multiple partners/vendors.
- Created, developed and managed primary, secondary and promotional consumer packaging.
- Worked closely with purchasing and sales directors to develop designs that adhered to targeted cogs.
- Strong technical communication skills for in-house and outsourced teams.
Client Portfolio Includes:
Financial | Aramark Corporation – Created interactive sales and pitch campaigns for JP Morgan Chase, Goldman Sachs, Disney, MMC (Marsh and McLennan Companies), and Nike.
Hospitality | – Created branding, logo, product ideation, video and / or web design for Gibson Restaurant Group, Fireman Restaurant Group, Union Square Hospitality Group, Lifeworks Restaurant Group, EET, Mrs. Belem, Esquared Hospitality, Shaun Hergatt Restaurants, POD Hotel, and NFPR (Nancy Friedman Public Relations).
Beauty / Fashion | Created branding, product ideation, logo, web design, digital strategies, content creation, packaging design, digital strategy, email campaigns, photography and / or video production for Hampton Sun, IlluMask, Goldfaden MD, Costa Brazil, Juara Skincare, KiK Corp, Immunocologie, VenEffect, Red Market, Anveglosa, Lantz-A-Lot, Inc.
Misc. | Splashlight Studios.