Strategy. Figure out the real problem first.

Most projects go sideways before anyone opens a design file. We start by getting curious: how people actually buy, where the friction lives, and what would make a real difference.

What we do

Positioning
Market & audience research
Product direction
Go-to-market planning

Where this comes from

Twenty-plus years with hotels, restaurants, bakeries and suppliers, plus a stint running a Greenwich Village bistro and a specialty food company. We know how operators buy and where the process breaks.

Built by us, still running

Founded & built by Didier

OrderChecklist

OrderChecklist came from watching restaurants order by phone and text, and seeing how much distributor revenue still depends on someone typing it in.

An order desk for food distributors. Calls, texts and emailed order guides get checked against the catalog, confirmed with the customer, and lined up for the team to approve.

Next: Brand →Have something in mind?